If you’re an ecommerce shop owner, I’ve got some juicy blog ideas for you!
Running a successful online store isn’t just about selling products. It’s also about creating a community and building a brand. And one of the best ways to do that? Blogging, baby!
But let’s be real, coming up with fresh and exciting content on the reg can be a challenge. That’s why I’ve got your back with not one, not ten, but 44 creative blog ideas to inspire your ecommerce shop’s content strategy. From behind-the-scenes peeks to playing with pop culture, flexing your do-gooder muscle to product spotlights, we’re covering it all.
So grab your laptop, put on your blogging hat, and get ready to up your ecommerce game. Let’s do this!
Ecommerce Blog Ideas Peek Behind-the-Scenes
1. Staff spotlights
Introduce customers to your team by telling their stories. Who’s a competitive pumpkin chucker on the weekends? Who competes in your town’s annual pun-off? Who once met Fabio in an “I Can’t Believe It’s Not Butter” truck?* Inquiring minds want to know.
2. Staff favorite picks
Let team members pick their favorite products in your line and explain why they love them.
3. How the company promotes internal work/life balance
People want to support companies that care about their people. So explain how your business takes care of its people! And if you can’t write a blog on this topic, then—with love—it might be time for some introspection.
4. Highlight events in your town
Your customers may be all over the country (or world) but they still like to know that you’ve got hometown roots. Every now and then, share what’s going on in your town, especially if you have major events like SXSW in Austin or Comic Con in San Diego. Bonus points if staff attends and can document some of the shenanigans.
5. Share breaking news in your industry
As industry pros, you’re on the front lines of changes to your industry. Share what they mean for your company, your customers, and what leadership thinks about it to add a unique spin.
6. Go behind the scenes in your shop or warehouse
Show us how it’s done. If you make products onsite, show us what the process looks like. If you have a warehouse, show us the stacks. And if you have neither, show us what a day in the life of your business looks like.
7. Highlight recent press mentions or accolades
This could be short—just a quick paragraph thanking the writer or publication, as well as a link to the piece. Feel free to brag a little!
8. Introduce customers to your team’s pets
No explanation necessary.
9. Share a recap from an industry event that you attended
Trade show? SXSW panel? Share the details on your blog.
Ecommerce Blog Ideas That Shine the Spotlight on Your Products
10. Highlight new products
Give each new product its time in the spotlight by exploring the features and benefits of each. Make sure to end with a link to the product page so readers can buy it!
11. Go behind the design of bestsellers/favorite products
People love to go behind the scenes. Explain the thought behind a design or how a product became a fan favorite. Did that new release sell out in record time? Blog about it.
12. Create a listicle of traits and match products to each individual
Help customers to find the right products by calling out their ideal users and helping them to self-identify. For example: You could post a blog about what your coffee order says about you—and which product in your line is best for that type of person.
13. Upcoming trends in your industry
Do you see the writing on the wall? What insights can you share with your customers? This is especially helpful in burgeoning industries, like cannabis, virtual reality, and plant-based products.
14. How to use a product
A blog post can help to explain how to use a new product, both for recent buyers and for those who are still considering their purchase. A “how to” may be too long for a product sales page, but a blog post can provide that supplemental information.
15. How to choose the right product
Options can be overwhelming. So help potential customers to overcome indecision with a guide to choosing the perfect…whatever it is you sell.
16. The science behind your product
This is a great topic idea for brands that make complex products, like skincare or tech. A look into how these products work can answer questions and show how much thought has gone into product development.
17. Quizzes to help customers find the right products
Cosmopolitan magazine figured it out in the 90s—people love quizzes. Turn your blog post into a quiz to help people find the perfect products. It’s fun and interactive.
18. Explain the history behind your product or industry
You probably didn’t invent whatever you’re selling. So who did? What are its origins, and how did an industry grow up around it?
19. Share recipes using your food or ingredients
If you sell edible ingredients like spices or sauces, create a recipe blog that incorporates them!
20. Share fashion advice or styling tips using your clothes
Help customers see the potential of your pieces by showing them in a variety of outfits and explain why each one works.
21. Home decorating advice using your products
Just like fashion advice, home decorating advice can help customers to envision your decor or furniture in their homes.
22. Productivity blogs incorporating your products
How can your products help your customers to live a more productive life? Will it save them time? Help them to get more done? Reduce stress?
23. Share a success story from a customer
If your product has the potential to create big change for your customers, tell us about someone who made it happen!
Ecommerce Blog Topics That Go Pop-Culture Crazy
24. How characters in popular shows or movies would use your products
Ride the wave of a popular tv show or movie by explaining how characters would use your products. It’s okay if it’s not rooted in reality…maybe Joel and Ellie from The Last of Us would use your scented candles to cover the stench of zombie. Just have fun with it.
25. The impact of a current pop culture thing on your industry
For a slightly more grounded way to incorporate pop culture, share how the current “big thing” is impacting your industry. For example, Wednesday Addam’s goth look has created a fashion moment. How can customers create their own similar look with your clothes?
26. Lessons we can take from a current pop culture moment
This is a less product-focused topic, but it still lets you join in the conversation and show that you’re on the pulse of what’s relevant.
27. Inspirational blog posts highlighting people your customers would be interested in
Think entrepreneurs, artists, athletes…who do your customers think is cool? They don’t have to be world-famous to be great interviewees.
28. Review a book or film that’s relevant to your business
How about an independent bookstore that writes reviews of movies that take place in bookshops? I would read the heck out of that.
29. Share a list of books relevant to your audience
If you sell planners and journals, how about a list of your favorite productivity books?
Ecommerce Blog Topics For Holidays and Special Occasions
30. Gift guides for major holidays like Christmas, Hanukkah, Mother’s Day, or Valentine’s Day
Help people find the perfect gifts for their friends and loved ones with a gift guide built from your product lines.
31. Gift guides for colleagues and coworkers
Finding gifts that are a) work appropriate, b) not too expensive, and c) will actually be appreciated can be tough. Help us out, will ya?
32. Gift guides for wedding guests, wedding party, or a wedding registry
You get the idea!
33. Gift guides for the signs of the zodiac
Depending on what business you’re in, can you associate different products with different signs of the zodiac? Look up some of the common characteristics of each sign and match each with a couple of different products.
34. Fun blogs around relevant “national days”
Check a calendar like National Today for a list of days like National Chocolate Chip Cookie Day (August 4th) and National Read a Book Day (September 6th) to tie into your blog and brand.
35. Highlight great women on your team for International Women’s Day
Along the same lines as #31, can you use any of those “national days” to highlight people on your team? For example, you could talk about some of the great women that you work with on International Women’s Day.
36. Seasonal shopping guides
Do your products lend themselves to a seasonal sales cycle? If so, you could create shopping guides for spring, summer, fall, and winter. For example, a home decor site could focus on cozy items in winter like throw blankets and candles.
Blog Ideas to Promote Good Causes
37. How you’re reducing your carbon footprint/promoting sustainability/reducing waste
“Greenwashing” is the practice of claiming your products or production methods are environmentally friendly or beneficial—even though they’re not. Prove that you’re on the up-and-up by sharing the details of any sustainability initiatives that you’ve implemented.
38. How you ethically source your products
Some products—like coffee, some skincare ingredients, and gemstones—may be sourced from unethical sources. Show customers that you put in the work to make sure your products are sourced or made by people who earn a living wage and work in a safe environment.
39. How you give back
Highlight any causes or charities that you work with or donate to.
40. Organize a volunteer day with your staff and write a blog post about the experience
Bonus if it’s in your industry, but it doesn’t have to be!
Blog Topic Ideas to Share the Small Business Love
41. Explain why customers should support small businesses like yours
A lot of customers are happy to shop with smaller brands. Remind them why shopping with you is better for them, better for you, and better for the overall economy. Here’s a stat to start you off: Small businesses accounted for about 66% of all job creation in the past 25 years.
42. Shout out other small businesses that you love
Highlight other small businesses that your customers may like. This is a great way to get backlinks to your site or social media mentions, since the businesses you list may want to link to your post. Just avoid direct competitors.
43. Share interviews with other industry actors and leaders
Who in the industry has an interesting perspective or a growing following? Share their views in an interview-style blog post.
Need help creating all this content? I got you, fam. Blogging is my middle name.
Actually, it’s Mary. But…you get it.
Fill out this hella short online form so we can talk about your ecomm business and get your blog going!
* That was me.