Event Venue Brochures
An event venue's brochure is one of its key marketing tools. A well-written brochure can help couples and companies envision their big event in your space and feel confident that you'll guide them through the process. Get tips and ideas for content to include and how to better connect with potential clients.
Project Spotlight: Sycamore Canyon Gardens Teaser Brochure
When I first hear from a new potential client, the first thing I do is a little background research. So when I got my first message from the owner of Sycamore Canyon Gardens and found their Instagram, I was immediately interested. This has to be one of the loveliest garden venues I’ve ever seen, and I wanted to get in on it! Here’s a little more info about this delightful client and the project we completed together. About the Client Sycamore Canyon Gardens is a capital-g-Gorgeous event and wedding venue in Montecito, California. With room for up to 100 guests, this landscaped garden venue is ideal for elegant-yet-intimate weddings. Every…
Should Your Event Venue’s Pricing Be in Your Brochure?
When assessing event venue options, potential clients have a long list of questions. One of those will inevitably be the cost of the rental. But exactly when and how to reveal this information is the subject of some debate. Is it better to be upfront? Or should you hold back the pricing, letting the clients fall in love with your perfect venue before revealing the price tag? Here are four questions to help you figure out how and when your venue should share the numbers. Are Your Clients Cost-Conscious? The purpose of your event venue brochure is to sell your event space. That means we’re only including information that will help to make that sale. If…
The Ultimate Event Venue Brochure Content Checklist
Updated September 22, 2020 Blame (or thank) Silicon Valley, but formal business culture is on the decline. In fact, life as we know it has grown more laid back over the past 20-odd years. Casual Friday has become Casual All-The-Time. Weddings have moved from hotel ballrooms to rustic barns. And tuxedos gave way to suits, and then to suit jackets. Now, a simple button-down shirt is considered “dressed up.” This de-formalization could be great news for your restaurant or non-traditional event venue. About 92% of event planners anticipate more events will be booked outside of a hotel than just five years ago. Plus, one event planning company anticipates event demand…
