Website Writing
Since many restaurants, small event venues, and independent hotels don't have in-house marketing teams, the owner or general manager often has to do the writing. And yes, there are absolutely some restaurant owners and GM's who are fantastic writers. But more often they have great ideas and aren't quite the most adept at putting them on paper. So I've written these blog posts to help you to clean up your writing and home in on what you want to say. From grammar tips to tricks of the trade, I'll help you to figure out the best way to get your message across, so you can get more butts in seats and cash in your coffers.
Designing A Restaurant Website: Tips From A Pro
I am a millennial. And as such, I am slavishly devoted to a food item called the Avocado Toast. On their own, both toast and avocados are bit bland. But when you mush that fatty avocado goodness onto a piece of crispy toast and add a sprinkle of salt and pepper on top, some kind of food alchemy turns it into a gift from the gods. A great restaurant website is the Avocado Toast of your marketing. Your site design is the crispy toast. Excellent, SEO-focused copy is the avocado. And when it comes together, magic happens. While I know a lot about the copy side of the restaurant website,…
Why the PDF Menu on your Restaurant Website Has To Go
Setting up a restaurant website can be a bit of a challenge for the less technically savvy. Even the user-friendly website builders like Squarespace and WordPress take a bit of getting used to. But some restaurant operators think putting your menu on the website is the easiest part. Just slap a copy of your menu PDF up there and you’re good, right? Negative. I get it — uploading a PDF is the quickest and simplest way to keep up with menu edits. Every time you reprint the menu, just replace that PDF with the new print file and you’re done. Plus, your PDF menu has your branding and graphic elements…
How to Find a Brand Voice in 4 Steps
Writing as myself is relatively easy. Once I have an outline, I can basically just let it flow, adding whatever quips and bits that make me happy. But most of my clients don’t want me to write as myself. They want me to write as them. And one of the biggest challenges I’ve found as a copywriter and content writer is to first find someone else’s voice, and then write in it. When you’re lucky, the client will provide a style or brand guide to get you started on the right foot. A good style guide will provide helpful clues about target demographics, company vibe, and hopefully some examples of…
