What's the one communication channel that most people check every day?
It's not Instagram. It's not Facebook.
Unlike your Facebook or Instagram data, you own your email list — and any analytics that come from it.
What would happen if Instagram went belly up? You’d lose access to that entire contact list and all those relationships you’d built.
But with email, that data is yours to keep.
Even better — email marketing lets you reach a warm audience that has already opted to hear from you. And you don’t have to worry about your content being blessed by the algorithm gods, or hope that lots of people happen to check the feed that day.
Your emails will go straight to their inbox, ready for them to click through.
One study showed that only a third of restaurants send emails monthly. A third!
And with an average return on investment of 122%, that means 2/3 of restaurants are neglecting one of the best tools in their arsenals.
“Ok,” I can hear you saying.
“But I don’t have time for email marketing. And even if I did, I wouldn’t know what to say.”
That’s when you bring on an email copywriter. I can help you to craft your messaging to this warm audience and write catchy headlines to optimize your open rate.
When done well, email marketing can massively outperform any other marketing channel — at an affordable price.
Let’s dip our toes in those
refreshing email waters.
I will work with you to create a tasty cocktail of informative content,
entertaining goodies, and promotional messages that will get subscribers to convert.
More repeat customers, more sales, better profit margin, happier you.
First thing’s first — are you collecting email addresses?
If not, start with this blog post all about building your list.
The Email Copywriting Process
First, we’ll chat about any changes, updates, or promotions at your restaurant, hotel, or venue. Plus, I’ll need to get a feel for your brand voice so the emails will sound like you.
Then, I’ll get tippy-tapping and write something delightful.
Next, you’ll lay it out in your email software (using my provided wireframe as a guide), do a quick A/B test (using my Guide to A/B Testing), and you’ll be ready to roll!
Hospitality Email Copywriting
What You’ll Get
- Copy for 2 email newsletters per month, up to 400 words each
- 2 subject lines per email for A/B testing
- Wireframe with proposed newsletter layouts
- The EWDC Guide to A/B Testing
Starting at $250 per month
Email Copywriting FAQ
Can I get more than two emails per month?
Sure, but I would advise against sending more than four emails per month to the same segment of your list. Your customers want to hear from you, but they don’t want to be bombarded.
What is A/B testing?
The best way to figure out what works and what doesn’t is to test it! With A/B testing, you’ll send out the email to a small group of your subscribers with Headline A, and to another small group of your subscribers with Headline B. When we know which headline has the better open rate, we’ll use that one as the headline for everyone else! If you work with me, I’ll send you my Guide to A/B Testing, so you’ll know exactly how it works.
What about welcome emails or sales funnels?
I can do those too! Fill out my online form and let’s start to chat about what you need.
What if I want you to do the layout in Mailchimp, ConvertKit, or Constant Contact?
I try to keep my services as affordable as possible, which is why I usually provide copy only. But if you’d like me to design your email, I’m happy to do that for an additional fee. Just keep in mind — I’m a writer, not a designer.