Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

Good copy does a lot of things.

It establishes a brand voice. It connects with the brand’s ideal customer. It clearly explains the product, service, or offer to that customer. And it does all that in a way that makes the prospect want to buy it.

One of the best ways to get a feel for good copy is to immerse yourself in it! 

So I’ve chosen a few examples of hotel, event venue, and restaurant copywriting to serve as inspiration. 

Each of these independent companies is based in the Austin area, since that’s where I live. My guess is that one may have an internal marketing team that wrote their copy, at least one definitely hired a copywriter, and one probably did their own copy.

Let’s see what kind of magic these businesses have come up with.

Hotel Copywriting Examples

Stonewall Motor Lodge

What’s good:

This hotel website copy for the Stonewall Motor Lodge is the only entry on this list that I wrote. I had to include one!

Here’s what I like about it.

It creates that retro motor lodge vibe from the very beginning, with car and driving-related terminology. (Fun fact: it was originally a 1953 Buick Skylark, but the client requested a change to a more well-known car.)

The copy is also focused on the potential customer. It makes them the main character of this story and helps them to see themselves experiencing the area and the motel. This is a good example of how you can share what you offer while connecting those amenities to the customer experience.

What I would do differently: 

Just like all writers, copywriters are seldom 100% pleased with what they create. I wrote this copy about two years ago, and while I do like it, I would change it a bit if I had a do-over. 

For starters, I would make most of the sentences shorter for better readability. Also, a couple of the phrases are a bit on the wordy side. Not too egregious, but I think they can be tightened up.

Also—why, oh why, did I use numerals for every number except for “five RV sites”? That’s gonna bug me forever. 

South Congress Hotel

What’s Good: 

This little About section for the South Congress Hotel is super charming. 

I love the “living room of the neighborhood” idea. It evokes a place where everyone gathers to relax and have a good time, which is exactly what they were going for.

It’s also smart to mention that the hotel and tenants are “All locally owned.” Austin is growing at an unsettling pace, and not everyone is thrilled about that. By highlighting their local credentials, they show that the hotel is part of the community rather than a transplant. This comes from knowing their audience—locals who value authenticity, and potential guests who want a real Austin experience. 

What I would do differently:

I don’t think I would change anything here. I like it just how it is. But here’s something I would tweak. 

I would probably rewrite this with periods instead of commas. Clean sentence breaks are easier to follow. 

I would also want to do an A/B test on that Call to Action. Maybe swap it out for something a little more enticing, like “Eat Well” or “Dine In, Drink Up.”

Note: If the terms A/B test or Call to Action are drawing a blank, check out these blogs posts:

A/B Testing for Better Email Marketing

Small Copy, Big Impact: Writing Your Call to Action

Event Venue Copywriting Examples

Camino Real Ranch

What’s good: 

Some event venues write copy that sounds nice, but…it could easily be swapped with any other venue. They promise a unique event, lush landscape, modern elegance, etc. But they don’t really paint a picture. 

But the copy at Camino Real Ranch? This bad boy paints a picture. 

Without seeing a single photo, I can imagine the aesthetic of this place. I’m getting Palm Springs meets Texas vibes, and it’s screaming “amazing wedding photos.”

What I would do differently: 

Honestly? I’d throw an Oxford comma after “succulents,” because that’s how I roll. But that’s about it.

I might also add a CTA right beneath this section of copy. The only existing button on the page is the “Contact Camino” button in the top right corner. So it would be interesting to experiment with an additional button that leads people to another page that gets a lot of clicks on that Contract button. 

For example, if most site visitors start go from Home Page > Amenities > Contact, I might add a button to guide people to that Amenities page to move them further into the site. This could increase the likelihood that they will click the Contact button and fill out the online form. 

Barr Mansion

What’s good: 

At first glance, I expected the copy at Barr Mansion to be…safe. I figured they would go with luxury language, as so many wedding and event venues do. (Nothing wrong with that, by the way! It’s all about knowing your audience.)

But I was pleasantly surprised! 

The copy here is refreshingly casual, which makes me feel like their ideal client is looking for high-end but not stuffy. These event planners have money to spend, but they want it to be fun. And I think this copy fits that bill. It says, “We can do whatever is in your imagination, and we’re going to have a good time doing it.” 

What I would do differently: 

I’d probably change “ft2” to “sq ft.” I think it’s easier to read.

The only other thing I would want to change is that Call to Action. “Find out more” doesn’t really draw me in. So I would want to test out something that matches the vibe of the previous copy.

Maybe something like “Explore the possibilities” to play off the flexibility of the space.

Restaurant Copywriting Examples

The Well

What’s good:

I’d actually never heard of The Well before today. But after reading this bit of copy, I think I have a very good sense of what they’re all about.

Their copy is super clear. They make nutritious, delicious food that I can eat onsite or at home, using ingredients from local farms. If I were a health-food nut (which I’m not), I’d be sold.

What I would do differently:

They don’t lead with the above copy, and I think they should. Instead, they lead with this: 

While this is nicely written, it’s a little vague. As I said, I’d never heard of The Well. And they don’t have “restaurant” or “cafe” anywhere in their name. So after reading this, I would have to wonder: is this a restaurant? A catering company? A private chef service?

I would start the page with the first section instead. It specifies that they provide meals for dine in, pick-up, and delivery, so I would know right away that this is a restaurant. 

JewBoy Burgers

What’s good: 

I love casual copy. The tone of voice in this copy by JewBoy Burgers is so chill that it doesn’t even read like copy. It could come straight from the owner’s text messages to a friend. It’s friendly, intimate, and not overwritten. 

What I would do differently: 

I’d be afraid that if I started to fiddle with this, it would lose that “off the cuff,” written-by-the-owner feeling (and honestly, it probably was written by the owner).

So I probably wouldn’t mess with it, unless something in their analytics indicated there was a problem with people not clicking through to their menu.

What do you think?

Got any sweet copywriting examples to share? I’d love to see ’em! Drop me a note at kate@eatdrinkandwritecopy.com or share it with me on Instagram.