Eat, Drink, and Write Copy

  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • woman working on laptop at her shop
    Hospitality Marketing,  Website Writing

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022 /

    If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well.  Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes.  If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington.  And if you’re not a copywriter by trade, you…

    read more
    0 Comments

    You May Also Like

    empty restaurant during COVID-19

    Resources for Restaurant Relief During COVID-19

    April 16, 2020
    bartender with a mask behind a bar in black and white

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020
    laptop on a wood table with coffee cup - turn restaurant into a coworking space

    How to Turn Your Restaurant into a Coworking Space

    February 15, 2020
  • writing in comfort
    Blogging Tips

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022 /

    There are over 170,000 words in the English language.  Yet most of us only use around 1,000 words in 89% of our everyday writing. We default to the same overused word choices over and over, which can make each new piece of writing sound much like the last.  While there’s value to plain language, we never want to be boring. Next time you write, do a search for any of these yawner words, and swap them out if you can. Overused Words (and Some Spicier Options) These are words that spring to mind without even thinking about them. If something is decent, it’s good. If it’s better than good, it’s…

    read more
    0 Comments

    You May Also Like

    Keyboard, pens, and notepads on white background

    11 Tools That Can Make You a Better Writer

    July 13, 2021
    apple keyboard with gold notebooks

    Blog with Purpose (Because Otherwise, You’re Just Journaling)

    June 15, 2021

    44 Creative Blog Ideas for Your Ecommerce Shop

    April 4, 2023
  • non-alcoholic drinks_white bkgd
    Hospitality Marketing

    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

    April 12, 2022 /

    Does it feel like you can’t turn around without seeing an ad or announcement about a new non-alcoholic beverage?  People are reassessing their relationship with alcohol, and it’s led to a massive glut in alcohol-free beers, wines, and spirits over the past few years. Alcohol consumption certainly isn’t going away, but many drinkers are choosing to imbibe a bit less often, or less heavily, than they did in the past.  Here’s what you should know about this trend, and how you can take advantage of it. The Rise of Non-Alcoholic Drinks An increase in non-alcoholic drinks and “functional beverages” has been on every F&B trend list for the past few…

    read more
    0 Comments

    You May Also Like

    taking a photo of a baked treat to post online as user generated content

    How to Share User Generated Content — And Stay Out of Trouble

    October 27, 2020
    woman working on laptop at her shop

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
    pizza on a table with glasses and a cellphone

    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
  • Restaurant Review
    Small Business & Productivity

    How to Respond to Online Reviews in 10-ish Minutes Per Day

    March 11, 2022 /

    Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even though we had a reservation. An inauspicious beginning, but these things happen. So we found a place to wait. After an hour and 15 minutes, we were finally sat. And we sat. And sat. And sat. For another 20 minutes before we were approached to place our drink order. Which came out wrong. Then we…

    read more
    0 Comments

    You May Also Like

    hands scrolling a tablet on a white table with green plants

    Want to hire a freelancer? Here’s where to start.

    April 7, 2020

    Talking Copy & Photography on The Savory Shot Podcast

    April 18, 2023
    work from home setup with laptop and flowers on a wooden dining room table

    10 Questions to Ask Yourself if You Want to Work from Home

    September 26, 2019
  • edwc_creating unique content
    Blogging Tips

    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022 /

    Did I ever tell you about the time I met Fabio? I was a bartender in Boston at the time, headed in to work around 9am. As I crossed the Quincy Market plaza, I saw a big clear box truck parked in the square. Outside the truck, a few people were milling around. Inside, I could see a very large man with long flowing hair and a button-down shirt that was barely keeping itself together. “What the hell,” I thought. “Is that Fabio?” Sure enough, Fabio was in the truck doing a promotion for I Can’t Believe It’s Not Butter. There was a faux-Mediterranean backdrop against one wall, and some…

    read more
    0 Comments

    You May Also Like

    writing in comfort

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022
    Wedding venue with white linens and gold chiavari chairs

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
    writing blogs

    74 Content Ideas for a Popular Hotel Blog

    February 17, 2022
  • writing blogs
    Blogging Tips

    74 Content Ideas for a Popular Hotel Blog

    February 17, 2022 /

    I’m gonna level with you. Hotels have it easy. Not in an overall “the hotel industry is a cinch” kind of way. Just in a “there are a million great topics for hotel blog posts” kind of way. Events or attractions that makes your city sound cool and desirable? Fair game. Any kind of neighborhood or food guide that a potential guest might find useful? Awesome. Updates on what you’re changing around the hotel? Bring it. As a hotel, you have a whole city’s worth of content, waiting to be explored.  To get started, it can help to organize your blog into categories that you think would be valuable to…

    read more
    2 Comments

    You May Also Like

    44 Creative Blog Ideas for Your Ecommerce Shop

    April 4, 2023
    laptop on a wood desk with green plant and small silver pumpkin

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
    hotel room with white linens and gold bedside lamp - hotel blog

    The Hotel Blog: Do You Need One?

    December 30, 2020
  • A restaurant menu sits beside a plate of grains and vegetables
    Menu Writing Tips

    A Restaurant’s Top Marketing Tool: The Menu

    December 9, 2021 /

    Take just a moment to think about the pillars of your restaurant’s marketing strategy. Your first thought was probably social media. Maybe your website. Perhaps you do some paid ads, either online or in old-fashioned print. But I’d be willing to bet that your menu was not at the top of that list. It may not be on the list at all.  Your menu is a tool to help your current guests navigate your food options. But that’s only half of it. It also has to sell people on your restaurant before they even come in the door. According to OpenTable, 93% of people look at menus online before deciding…

    read more
    0 Comments

    You May Also Like

    woman in a green and white striped shirt reading a restaurant menu

    How to Write Menu Descriptions that People Want to Read

    December 16, 2020
  • heaps of bread in a bakery
    Website Writing

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021 /

    Staring at a blank page with the cursor blinking at you can be intimidating. I understand. I write for a living. And for some reason, it gets even harder when you try to write about yourself. That’s probably why there are so many bad About Us pages out there. They’re soulless and don’t say much. If you were to swap out the name of the company, they could easily apply to just about any business. Why write something if you don’t want to say anything? A prospective customer only clicks on your About page because they want to learn more about the company or the founders. So let’s give the people…

    read more
    1 Comment

    You May Also Like

    Laptop on a white desk with blush pink paper tray

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
    Mac keyboard with greenery and glasses on a white table

    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020

    Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

    January 20, 2023
  • waffles and coffee on a white tablecloth
    Thoughts & Scribbles

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021 /

    Why are we so obsessed with morning routines, productivity rituals, and the daily to-dos of famous and successful people? There seems to be this pervading myth that if we set up our days like Steve Jobs, we can be as successful as Steve Jobs.  This is clearly cuckoo.  If I were to adopt a Jobsian routine of waking up at 6:00am and donning jeans and a black turtleneck, I’d be about as close to founding the next Apple as I am now. That is to say, really, really far away. There is no “right way” to start your day, just like there’s no “right way” to run a business. And…

    read more
    0 Comments

    You May Also Like

    washing hands in a white sink with a gold faucet

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021
    Shelves filled with bottles and cans of food

    The EDWC Awards -“Food Copywriting At Home” Edition

    October 17, 2019
    Baked alaska topped with fruit and with two cups of coffee

    How Classic Recipes Got Their Names

    March 10, 2020
  • Three rolled white towels on a hotel bed with a bouquet of wildflowers
    Website Writing

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021 /

    Good copy does a lot of things. It establishes a brand voice. It connects with the brand’s ideal customer. It clearly explains the product, service, or offer to that customer. And it does all that in a way that makes the prospect want to buy it. One of the best ways to get a feel for good copy is to immerse yourself in it!  So I’ve chosen a few examples of hotel, event venue, and restaurant copywriting to serve as inspiration.  Each of these independent companies is based in the Austin area, since that’s where I live. My guess is that one may have an internal marketing team that wrote…

    read more
    0 Comments

    You May Also Like

    Person setting up a new blog post on Wordpress

    Restaurant WordPress Plugins Made Simple

    February 3, 2021
    old fashioned microphone to represent the voice of the customer

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
    heaps of bread in a bakery

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
1234

Kate here!

Visit the archives for resources on hospitality marketing, operations, small business, and more.

Categories

  • Blogging Tips (10)
  • Client Work & Case Studies (1)
  • Email Marketing (9)
  • Event Venue Brochures (3)
  • Hospitality Marketing (22)
  • Menu Writing Tips (2)
  • Product Description Writing (1)
  • Small Business & Productivity (9)
  • Thoughts & Scribbles (10)
  • Website Writing (13)

Hours & Contact

Office Hours: Mon – Fri 9:30am – 5:30pm

Email Address: kate@eatdrinkandwritecopy.com

The Shift Meal

Boring Legal Stuff

Privacy Policy + Terms & Conditions

© 2019 - 2023 Eat Drink and Write Copy All rights reserved
Ashe Child Theme by Catalyst Design.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}