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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
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  • washing hands in a white sink with a gold faucet
    Thoughts & Scribbles

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021 /

    The one-year anniversary of the COVID-19 pandemic’s aggressive foothold in the United States is fast approaching. A year of cancelled plans, shuttered restaurant dining rooms, and missed celebrations with friends; of postponed weddings, remote schooling, and working from home. On this day in 2020, none of us knew what we were in store for, but we could tell that this was not like SARS or Ebola — illnesses covered at length in the media, but with little impact on our day-to-day lives.  I first knew that this was serious when SXSW was cancelled just a week before it was due to begin. We had many more questions about the virus…

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    How Classic Recipes Got Their Names

    March 10, 2020
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    Restaurants: A Love Letter

    September 30, 2020
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    What a Difference a Decade Makes

    January 2, 2020
  • Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall
    Hospitality Marketing

    How Well Do You Know Your Target Market?

    February 19, 2021 /

    Let’s start with a little hypothetical here.  You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too.  So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…

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    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020
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    The Easy Guide to Search Intent

    November 10, 2020
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    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
  • Person setting up a new blog post on Wordpress
    Website Writing

    Restaurant WordPress Plugins Made Simple

    February 3, 2021 /

    When I started my company website about two years ago, my only significant website experience was with Squarespace. So when I tried to dive into WordPress, there was quite the learning curve. I spent a ton of time scouring the internet, trying to figure out how to make my site behave. I’m still not a site building expert by any stretch. But I have picked up some knowledge over the past couple years from running my own WordPress site and blog. Since most restaurant and venue operators are also not site development experts, I’m sharing what I’ve learned about restaurant plugins and how you can use them to add extra functions to your…

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    large restaurant with wood furniture

    How to Find a Brand Voice in 4 Steps

    September 10, 2019
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    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
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    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020
  • Woman in bed with orange comforter, working on laptop
    Email Marketing

    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021 /

    Marketers really like their lingo and abbreviations. KPIs! CTAs! CTRs! IPAs! (That last one might be something else.) All this jargon can make some concepts seem complicated when really, they’re pretty easy to understand. You’re a smart cookie. You just don’t have the time to memorize a gajillion technical terms and read through 14 case studies about what works and what doesn’t. So. I’ve put together an easy, mostly jargon-free guide to email subject lines, with some handy examples right from my inbox. We’re gonna talk about The most important metric for evaluating your subject lines; A few different types of subjects; and Some best practices that you can use…

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    A/B Testing for Better Email Marketing

    May 18, 2021
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    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
    Apple laptop and brown leather folio with pair of glasses

    Restaurant Email Marketing #1: Build That List

    July 21, 2020
  • Assorted clothing buttons of different shapes and colors
    Website Writing

    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021 /

    Very recently, one of my lovely blogging and email marketing clients asked me to do an audit of the copy on her business homepage and product page. I was happy to help, so I hopped over to her website to see what I could see.  As the page loaded, the clickable elements began to appear…and appear…and appear. This website, while very attractive, had no less than six clickable elements “above the fold” — aka before you start scrolling down the page. And that’s not even counting the navigation menu.  Holy overwhelm, I thought. I know this brand. I know their product. And even I didn’t know where to look.  There…

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    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020
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    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
    Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020
  • Wine glasses hanging from an overhead rack with greenery behind
    Thoughts & Scribbles

    4 Life Lessons from Behind the Bar

    January 5, 2021 /

    No, not namby-pamby lessons like the importance of teamwork or communication.  I mean, I did learn those things during my years as a server and bartender, but I’m talking actual life lessons here.  These are hard-earned, sometimes painful truths gleaned from deep within the bowels of this wild industry. The kind you remember after the tears have dried and you’ve moved on to a completely different stage of life. I haven’t stepped behind the bar in about six years, but there are some lessons you just don’t forget. 1. It’s okay to ask for help The hardest shift I ever worked was an AM shift at a neighborhood bar in…

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    SXSW Canceled – The View From Austin

    March 7, 2020
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    Restaurants: A Love Letter

    September 30, 2020
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    The Art of Not Writing

    December 12, 2019
  • hotel room with white linens and gold bedside lamp - hotel blog
    Blogging Tips

    The Hotel Blog: Do You Need One?

    December 30, 2020 /

    When you’re planning a trip to somewhere new, what’s the first thing you do?  You probably head to the ol’ internet to do a little research. What is there to do in the area? Any big events coming up? Great outdoor spaces? Must-visit restaurants? The answers to these queries will often appear as blog posts from those in-the-know. Well-written blogs connect searchers to small businesses all over the internet — including hotels.  With some time and attention focused on written content, your blog posts could get you more site traffic and — if it’s done right — more bookings. Why does my hotel need a blog? It may not! Not every single hotel is a great…

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    The Magic of Transition Words for Better Writing

    November 25, 2020
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    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022
    Wedding venue with white linens and gold chiavari chairs

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
  • woman in a green and white striped shirt reading a restaurant menu
    Menu Writing Tips

    How to Write Menu Descriptions that People Want to Read

    December 16, 2020 /

    Did you know that the average diner will spend less than 2 minutes reading your restaurant menu? Some people will only peruse the entrees, and some will beeline straight for their favorite protein. And some cheapos will just skim prices, looking for the lowest number they can find. (I feel you, fellow cheapos.) So you don’t have a lot of time to sell your best dishes. With limited real estate and even more limited attention spans, you need to make your menu descriptions helpful and enticing. So here are some menu writing tips that will put the winner in your dinner. Draw an accurate picture Word choice is important, and space…

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    A Restaurant’s Top Marketing Tool: The Menu

    December 9, 2021
  • Wedding venue with white linens and gold chiavari chairs
    Blogging Tips

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020 /

    Coming up with content ideas is one of the toughest part of blogging, no matter the industry.  Fortunately for wedding venue managers, there is a wealth of ideas to write about weddings! From bridal style to centerpiece ideas to etiquette to the newest trends, you have a vast range of topics to write about.  I’ve pulled together nearly 60 topic ideas that you can refer to any time you’re stuck and need a bite from the blogging muse.  Real Weddings You have a steady stream of content ideas flowing through your venue every weekend during wedding season. I’m talking about the real weddings that you’ve already booked.  These are your calling card. They’re…

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    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022
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    74 Content Ideas for a Popular Hotel Blog

    February 17, 2022
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    11 Tools That Can Make You a Better Writer

    July 13, 2021
  • Mac keyboard with greenery and glasses on a white table
    Website Writing

    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020 /

    Listen, I understand that it seems a little self-serving for a copywriter to explain why copywriting is so important. That would be like a turkey explaining why ham is a superior Thanksgiving protein. But the value of copywriting is an established fact, just like ham’s dominance over turkey. Since there is often some confusion about what exactly this type of writing entails, I thought I’d share an overview of copywriting — what it is, and why it’s important for businesses of all sizes. What is copywriting? The simplest definition? Copywriting is the words on the page (aka the “copy”) that get the audience to take an action. This includes the…

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    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021
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    Restaurant WordPress Plugins Made Simple

    February 3, 2021
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    How to Find a Brand Voice in 4 Steps

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12345

Kate here!

Visit the archives for resources on hospitality marketing, operations, small business, and more.

Categories

  • Blogging Tips (9)
  • Email Marketing (8)
  • Event Venue Brochures (1)
  • Hospitality Marketing (22)
  • Menu Writing Tips (2)
  • Product Description Writing (1)
  • Small Business & Productivity (8)
  • Thoughts & Scribbles (10)
  • Website Writing (11)

Hours & Contact

Office Hours: Mon – Fri 9:30am – 5:30pm

Email Address: kate@eatdrinkandwritecopy.com

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