Web Copy Audit
The easy way to get expert eyes on your existing copy.
Get a detailed report full of customized suggestions to
boost clicks and keep people on your site.
Think there’s room for improvement in your current website copy?
You’re probably right. That’s because every website (including this one) could be better!
And while you’d like to improve it on your own, you’re not sure what needs fixing. You’d hire a full-service copywriter, but maybe that just isn’t in the budget right now or you’re not ready to commit to a large rewrite.
So what’s the solution?
With a professional copy audit, you can get a blueprint full of customized suggestions to help your site close more sales or convert ice cold traffic to toasty warm leads.
Here's how it works.
Choose a web page from your site that you’d like me to review. I’ll put fresh eyes on the existing copy to point out where your readers are saying “heck yes” and where they’re saying “umm what?” (We want more of the former, less of the latter.)
Next, I’ll review your Google Analytics to analyze your site visitors’ behavior flow through this page. How are they getting here? Where are they going next? Is that where we want them to be going?
You’ll get a written report with my recommendations for improving your web page copy, calls to action, meta title and meta description, and any other opportunities I see for better connecting with site visitors. Let’s nudge them to make a purchase or become a lead!
*Service provided as part of a free promotion.
Once you’ve placed your order, you’ll get an email with a quick form where you can share:
- The URL of the page you’d like me to audit
- Any notes or important context about the web page or overall site
You’ll also get step-by-step instructions for providing view-only access to your Google Analytics so I can check out your site traffic (but can’t make any changes.)
Then I’ll reach out to give you a delivery date!
What kind of feedback can I expect in my report?
Every site is different, but here are a few things you could find:
- Ideas for making your buttons and CTAs more clickable.
- How easy/hard it is to understand what makes your brand special.
- Opportunities for clearer messaging that could better connect with the reader.
- Suggestions for a stronger brand voice.
- Ideas fora better-optimized meta title and meta description for search results.
- Content that may be worth A/B testing.
When can I expect to get my copy audit?
This will depend on how full my schedule is, but expect a delivery date within one to two weeks of placing your order.
Is copywriting included in this service?
No. A copy audit includes a review and recommendations regarding your current copy. It does not include done-for-you writing services. If you’d like me to write your copy for you, visit my Website Content Writing page!
Will you audit my entire website?
This particular service is for a single web page audit (usually the home page). If you’d like a full site audit, please send me a message and I can send you a quote for the project!