event venue brochure project spotlight
Client Work & Case Studies,  Event Venue Brochures

Project Spotlight: Sycamore Canyon Gardens Teaser Brochure

When I first hear from a new potential client, the first thing I do is a little background research. So when I got my first message from the owner of Sycamore Canyon Gardens and found their Instagram, I was immediately interested. This has to be one of the loveliest garden venues I’ve ever seen, and I wanted to get in on it!

Here’s a little more info about this delightful client and the project we completed together.

About the Client

Sycamore Canyon Gardens is a capital-g-Gorgeous event and wedding venue in Montecito, California. With room for up to 100 guests, this landscaped garden venue is ideal for elegant-yet-intimate weddings. 

Every corner of this garden is photo ready. And the native southern California plantings create natural “rooms” throughout the property for friendly chats or clandestine kisses. Heritage oaks spread their shade over an iron greenhouse, vintage green truck, and water features. It’s seriously stunning.

What They Needed

SCG reached out to me for a “teaser” brochure for the event venue. Rather than an info-heavy brochure with lots of details, they wanted this brochure to be a first look for a potential client or event planner. 

Think of it as a jumping-off point…an enticement to schedule a site visit or reach out for more information. 

My Approach

This place is #vIbEs (sorry), and that’s what I wanted to bring forward in this teaser brochure. So I started to think about how the venue would play on your senses. 

I wanted the reader to see the lovely greens and muted color palate of Southern California, to feel the grasses under their hands, to hear the bird calls and bubbling water, and to smell the flowers in bloom. The photos do a lot of the work, but I also made sure the copy created a sensory experience to really draw in the reader. 

After exploring the ambiance, I wanted to include some details about the venue so the client wouldn’t be getting loads of inquiries they couldn’t satisfy. So I made sure to include a bit of practical information like the guest capacity (100) and the types of events that the venue can host. 

The Results

The final brochure is a fabulous six-page spread in full color. The copy and photography work together to paint a picture of what a wedding or event could look and feel like. 

Check out the finished brochure! 

the cover of the event venue brochure for Sycamore Canyon Gardens that reads "Sycamore Canyon Events. Located in Montecito California"
A page of the event venue brochure for Sycamore Canyon Events that reads "A serene garden sanctuary for unforgettable celebrations, enchanting film, and stunning photography"
a page from the event venue brochure for Sycamore Canyon Garden, featuring a vintage green truck. Copy reads "An elegant yet relaxed coastal garden
Sycamore Canyon Gardens brings graceful Montecito, California style to your outdoor event. Run your hands through the feathered grasses in the shade of sprawling heritage oaks. Be calmed by the sounds of bubbling fountains and native birds. Breathe deeply and find peace."
a page of the event venue brochure that reads: "Natural outdoor rooms create intimate spaces for effortless connection. Wedding guests become friends over cocktails. Coworkers find common ground and get inspired. 
Your own secret garden
An acre of lush foliage creates a secluded, serene retreat. The dreamy landscape is lightly scented with blooming roses. As the sun sets, the gardens are lit by twinkling string lights and lanterns hung high in the trees.
Light filters through native trees, illuminating intimate vignettes around every corner. Incorporate the on-site ponds, iron greenhouse, and vintage truck into your photos or video."
“Sycamore Canyon Gardens was everything we dreamed of and more for our wedding day. We can't thank you all enough for all of the hard work you put in. It was a dream.” – Gracie and Ian
an interior page of the event venue brochure for Sycamore Canyon Events that reads: "Sycamore Canyon Events is available for your…
Micro Wedding
Vow Renewal
Bridal Shower
Baby Shower
Birthday Party
Milestone Celebration
Corporate Retreat
Photo and Film Shoots
At the venue, you’ll find...
One full acre of inviting gardens
Space for up to 100 guests
Reservations for full-day, half-day, and partial-day events
Weekday and weekend rentals available
Indoor private suite for the wedding party or a keynote speaker
Corporate-grade wifi for full connectivity"
The contact page for the event venue brochure for Sycamore Canyon Events that reads: "An unforgettable event is on the horizon. Contact us to explore everything Sycamore Canyon Gardens has to offer. 
Sycamore Canyon Events 
Phone: 747.253.0940
16633 Ventura Boulevard, Suite 500
Encino, CA 91436"

And a terribly sweet thank you note from the client:

A note from the client that reads: "Dear Kate, 
Here are the brochures. we created for Sycamore Canyon Events. We needed to reprint them which caused a delay in getting them to you.
Thank you for working on. this project. I really enjoyed working with you. Your creativity in crafting just the right words is fantastic! You were right there all the way through the process. I can't wait for the opportunity to work with you again."

You could waste hours wrestling with your own event venue brochure. Or you could let me help you to clarify what you want to communicate and write the words to make it connect. Let’s talk about it! 

Contact me to schedule a free discovery call

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