When I first hear from a new potential client, the first thing I do is a little background research. So when I got my first message from the owner of Sycamore Canyon Gardens and found their Instagram, I was immediately interested. This has to be one of the loveliest garden venues I’ve ever seen, and I wanted to get in on it!
Here’s a little more info about this delightful client and the project we completed together.
About the Client
Sycamore Canyon Gardens is a capital-g-Gorgeous event and wedding venue in Montecito, California. With room for up to 100 guests, this landscaped garden venue is ideal for elegant-yet-intimate weddings.
Every corner of this garden is photo ready. And the native southern California plantings create natural “rooms” throughout the property for friendly chats or clandestine kisses. Heritage oaks spread their shade over an iron greenhouse, vintage green truck, and water features. It’s seriously stunning.
What They Needed
SCG reached out to me for a “teaser” brochure for the event venue. Rather than an info-heavy brochure with lots of details, they wanted this brochure to be a first look for a potential client or event planner.
Think of it as a jumping-off point…an enticement to schedule a site visit or reach out for more information.
This place is #vIbEs (sorry), and that’s what I wanted to bring forward in this teaser brochure. So I started to think about how the venue would play on your senses.
I wanted the reader to see the lovely greens and muted color palate of Southern California, to feel the grasses under their hands, to hear the bird calls and bubbling water, and to smell the flowers in bloom. The photos do a lot of the work, but I also made sure the copy created a sensory experience to really draw in the reader.
After exploring the ambiance, I wanted to include some details about the venue so the client wouldn’t be getting loads of inquiries they couldn’t satisfy. So I made sure to include a bit of practical information like the guest capacity (100) and the types of events that the venue can host.
The final brochure is a fabulous six-page spread in full color. The copy and photography work together to paint a picture of what a wedding or event could look and feel like.
Check out the finished brochure!
And a terribly sweet thank you note from the client:
You could waste hours wrestling with your own event venue brochure. Or you could let me help you to clarify what you want to communicate and write the words to make it connect. Let’s talk about it!