If you’re working on boosting the visibility of your restaurant website, you’ve probably come across the term “backlink” or “backlink building” before. It’s a popular search engine optimization strategy, and it usually comes alongside a lot of talk about “writing quality content” and “providing value.” Those things are absolutely correct — when you’re in a blog-heavy industry. Marketers, for example, can get a huge SEO benefit out of a quality blog that shares tips and tricks for more visibility. But hospitality businesses — especially restaurants — aren’t often prolific bloggers. It’s just not the business they’re in. So they need to take a different approach for local search. Without a…