Writing as myself is relatively easy. Once I have an outline, I can basically just let it flow, adding whatever quips and bits that make me happy.   But most of my clients don’t want me to write as myself. They want me to write as them. And one of the biggest challenges I’ve found as a copywriter and content writer is to first find someone else’s voice, and then write in it. When you’re lucky, the client will provide a style or brand guide to get you started on the right foot. A good style guide will provide helpful clues about target demographics, company vibe, and hopefully some examples of…