The contact page is one of the most important—and most overlooked—pages on your business website.  It’s the place where site visitors make the final decision to either abandon your site (the easy choice) or reach out to you (the harder choice).  So this page should be all about helping the prospect overcome inertia and take the next step. Does that mean making a phone call? Sending an email? Filling out a contact form?  Obviously, this will vary based on your business. For a restaurant or hotel, a phone number is a must since you will have to answer time-sensitive questions about same-day reservations. But for many of the other businesses…