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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • macbook on a white table with hands typing and a dish of colored pencils
    Website Writing

    What’s the Best Length for a Business Website?

    August 23, 2022 /

    Planning a website from scratch is a bit like building a house. Where do you begin? How many rooms should you have? Is it possible for a kitchen to be too big? A website can be designed in an infinite number of ways, with an infinite amount of content. If you start without a plan, you’re basically building a house with no blueprint. And that’s not a house I’d like to live in.  Your website content can be broken down into two primary categories—the number of pages on your site, and the amount of content on each page.  Here’s how to get started. How Many Pages Should My Website Have? If only…

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    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021
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    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020
    Person setting up a new blog post on Wordpress

    Restaurant WordPress Plugins Made Simple

    February 3, 2021
  • HTML vs plain text emails_featured image_3
    Email Marketing

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022 /

    An email is more than just an email. Some are simple text, like they were written by a friend. Others, especially in ecommerce, are flooded with images, videos, gifs, and other visual elements.  There are reasons why some companies keep their email formats simple, and others go for more complicated designs. We’re going to talk about the types of emails you could send to your email list, and what to know before you choose. Plain Text vs. HTML Emails: What’s the Difference? A plain text email is just that: an email that consists of simple text. It has no images, graphics, videos, gifs, or colors, and it’s easy for ALL…

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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    Restaurant Email Marketing #1: Build That List

    July 21, 2020
    Woman in bed with orange comforter, working on laptop

    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021
  • woman working on laptop at her shop
    Hospitality Marketing,  Website Writing

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022 /

    If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well.  Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes.  If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington.  And if you’re not a copywriter by trade, you…

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    Restaurant Website Content Ideas to Boost Your Search Engine Ranking

    October 13, 2020
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    8 Free, Long-Term Marketing Ideas for Restaurants

    June 16, 2020
    restaurant trends for 2020

    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
  • writing in comfort
    Blogging Tips

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022 /

    There are over 170,000 words in the English language.  Yet most of us only use around 1,000 words in 89% of our everyday writing. We default to the same overused word choices over and over, which can make each new piece of writing sound much like the last.  While there’s value to plain language, we never want to be boring. Next time you write, do a search for any of these yawner words, and swap them out if you can. Overused Words (and Some Spicier Options) These are words that spring to mind without even thinking about them. If something is decent, it’s good. If it’s better than good, it’s…

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    hotel room with white linens and gold bedside lamp - hotel blog

    The Hotel Blog: Do You Need One?

    December 30, 2020
    laptop on a wood desk with green plant and small silver pumpkin

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
    edwc_creating unique content

    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022
  • Three rolled white towels on a hotel bed with a bouquet of wildflowers
    Website Writing

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021 /

    Good copy does a lot of things. It establishes a brand voice. It connects with the brand’s ideal customer. It clearly explains the product, service, or offer to that customer. And it does all that in a way that makes the prospect want to buy it. One of the best ways to get a feel for good copy is to immerse yourself in it!  So I’ve chosen a few examples of hotel, event venue, and restaurant copywriting to serve as inspiration.  Each of these independent companies is based in the Austin area, since that’s where I live. My guess is that one may have an internal marketing team that wrote…

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    Mac keyboard with greenery and glasses on a white table

    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020
    old fashioned microphone to represent the voice of the customer

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
    heaps of bread in a bakery

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
  • Small white bottle with dropper top on white background
    Product Description Writing

    Features & Benefits: The BFFs of Great Sales Copy

    June 29, 2021 /

    There was a time in my life where I spent 0% of my days researching skincare. Alas, I am not as young as I used to be.  So now, I spend a significantly larger amount of my free time looking up serums and toners, moisturizers and creams, in an effort to stave off the irrevocable vestiges of time marching across my face. The other day, during one of my research seshes, I came across this product description: Are your eyes glazing over yet? Do you have any idea what this product is supposed to do for you other than the vague “target multiple signs of aging at once?” Because I sure don’t. …

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  • Laptop on a white desk with blush pink paper tray
    Website Writing

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021 /

    Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start.  In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale.  Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…

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    large restaurant with wood furniture

    How to Find a Brand Voice in 4 Steps

    September 10, 2019
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    Restaurant WordPress Plugins Made Simple

    February 3, 2021
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    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021
  • Laptop and grey office supplies on white background
    Email Marketing

    A/B Testing for Better Email Marketing

    May 18, 2021 /

    If you have an email list (and you’re actually using it), you’re probably aware that email marketing has a great ROI. Every time you send an email to your list, you’re either nurturing those leads or trying to make a sale. But if you’re paying attention to the numbers (which we’ll discuss more below), you probably find that some emails do their job better than others. An email you thought was going to be a big money-maker turned out to be a dud. Or one that you dashed off in the five minutes between a site visit and a health inspection brought in beaucoup bucks—and you have no idea why.…

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    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
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    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020
    HTML vs plain text emails_featured image_3

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
  • Laptop on a wood table with pencils and coffee
    Email Marketing

    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021 /

    In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…

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    HTML vs plain text emails_featured image_3

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
    mac keyboard with coffee cup to symbolize email list management

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
    Laptop with coffee cup and piece of cheesecake

    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
  • old fashioned microphone to represent the voice of the customer
    Website Writing

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021 /

    Anything with the word “data” in it sounds intimidating if you’re not a spreadsheet junkie, but it’s not that scary! In fact, we could remove the word “data” entirely from the term, and it would still mean the same basic thing.  The voice of the customer (VOC) is basically how a customer would describe you, your products, and services. But it’s their voice, right? So instead of you and your marketing team sussing out what you think customers think, using VOC channels lets them tell you. Directly. In their own words.  Why is that valuable in copy? Copywriting is how you convince a potential customer that your service or offering either solves their problem…

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    heaps of bread in a bakery

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
    Three rolled white towels on a hotel bed with a bouquet of wildflowers

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021

    Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

    January 20, 2023
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