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  • washing hands in a white sink with a gold faucet
    Thoughts & Scribbles

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021 /

    The one-year anniversary of the COVID-19 pandemic’s aggressive foothold in the United States is fast approaching. A year of cancelled plans, shuttered restaurant dining rooms, and missed celebrations with friends; of postponed weddings, remote schooling, and working from home. On this day in 2020, none of us knew what we were in store for, but we could tell that this was not like SARS or Ebola — illnesses covered at length in the media, but with little impact on our day-to-day lives.  I first knew that this was serious when SXSW was cancelled just a week before it was due to begin. We had many more questions about the virus…

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    woman working at a coffee shop in face mask and shield

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020
    A woman handwriting in a notebook with coffee

    The Art of Not Writing

    December 12, 2019
    a piece of salmon on top of rice, held with chopsticks

    Restaurants: A Love Letter

    September 30, 2020
  • a piece of salmon on top of rice, held with chopsticks
    Thoughts & Scribbles

    Restaurants: A Love Letter

    September 30, 2020 /

    Restaurants, I miss you. I miss the anticipation of a night out. Putting on real clothes instead of my “daytime pajamas.” Swiping on some lipstick and mascara. Looking through my jewelry to pick the right earrings, even though I almost always settle on the same pair. I miss cocktail menus, full of delicious elixirs I could make myself, but won’t. At home, it’s always red wine, bourbon on the rocks, dirty martinis, or White Claws (pink grapefruit only!). But at a restaurant, it could be a frosé, icy and refreshing. Or an Old Fashioned with fancy bitters and rich syrupy Luxardo cherries. Or something herbal with an infused simple syrup…

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    Wine glasses hanging from an overhead rack with greenery behind

    4 Life Lessons from Behind the Bar

    January 5, 2021
    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021
    Shelves filled with bottles and cans of food

    The EDWC Awards -“Food Copywriting At Home” Edition

    October 17, 2019
  • bartender with a mask behind a bar in black and white
    Hospitality Marketing

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020 /

    About two weeks ago, my husband and I went out to lunch. It was only the second time we’d gone out for a meal since March.  We chose a local restaurant that we like with plenty of outdoor seating, so it felt like a pretty safe option. When we went to the bar to place our order, the bartender was serving another customer. She took the customer’s card, swiped it on the POS, and returned it.  She then rang in our orders and ran our credit card, before getting our drinks. I ordered an iced tea, and the bartender used her (unwashed) hand to add a lemon. She also passed…

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    How to Get Your Restaurant into the Google Local Pack

    March 7, 2023
    Instagram photo feed on pink background

    Easy and Free Ways to Add Your Instagram Feed to Your Website

    June 23, 2020
    friends researching clients

    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

    June 21, 2022
  • A male and female chef in a kitchen plating oysters
    Small Business & Productivity

    How to Prioritize Restaurant Employee Wellness

    May 12, 2020 /

    Once upon a time, I worked at a high-volume shot bar in downtown Boston. The hours were incredibly long, the place had three stories, and the patrons weren’t always very nice. So it could be a tough job. Male customers and bachelorette parties high on sisterhood often offered to buy us shots behind the bar, which we were allowed to take with manager approval. But there was also usually a little secret vodka mixed in with our sodas, which we sipped throughout the night just to make it to 2:00 AM.  At this bar, I had a coworker we’ll call Steph. Steph was a lot of the things you’d want…

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    desk with laptop and apple laptop -- a freelance writing setup

    One Year Down as a Freelance Writer — Here’s What I’ve Learned

    February 18, 2020
    laptop on dining room table for remote work

    Remote Work Tips in the Time of COVID-19

    March 17, 2020
    Working with freelancers

    How to Work With Freelancers: 9 Tips for Better Project Results

    August 9, 2022
  • woman working at a coffee shop in face mask and shield
    Thoughts & Scribbles

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020 /

    Across the country, states are allowing retail stores, movie theaters, and restaurants to reopen with restrictions in place to prevent the further spread of COVID-19. And while retail may be able to make the necessary adjustments to minimize risks, the nature of restaurants makes reopening a dangerous proposition. On a state level, new cases of the novel coronavirus have not been consistently going down, as this graph from the New York Times shows. And on a national level, more Americans have died from the coronavirus in the past three months than from the entire Vietnam War. So is this really the time to put groups of people into enclosed spaces…

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    a piece of salmon on top of rice, held with chopsticks

    Restaurants: A Love Letter

    September 30, 2020
    Baked alaska topped with fruit and with two cups of coffee

    How Classic Recipes Got Their Names

    March 10, 2020
    washing hands in a white sink with a gold faucet

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021
  • Chinese takeout box
    Hospitality Marketing

    5 Tips for a Successful Restaurant Takeout Operation

    April 22, 2020 /

    There are a lot of celebrations in the spring and early summer, which would usually draw big crowds to restaurants and bars. There are the brunches for Easter, Mother’s Day, and Father’s Day. There are the pre-prom dinners and graduation parties for students. There are intimate anniversary dates and plenty of birthdays.  Like my husband’s.  And my mom’s.  And my both my nieces’.  And lots of my friends’.  And mine.  Yes, in two days I will turn the big 3-5. And it’s been hard to get excited about that, when I can’t go out for dinner and drinks with friends to celebrate.  The current pandemic has made restaurant takeout more…

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    empty restaurant during COVID-19

    Resources for Restaurant Relief During COVID-19

    April 16, 2020
    patio of Cafe bilhares under an awning

    11 Creative Restaurant Names to Inspire and Amuse

    July 7, 2020
    laptop on a wood table with coffee cup - turn restaurant into a coworking space

    How to Turn Your Restaurant into a Coworking Space

    February 15, 2020
  • empty restaurant during COVID-19
    Hospitality Marketing

    Resources for Restaurant Relief During COVID-19

    April 16, 2020 /

    Times have never been more uncertain for the restaurant, event, hotel, and hospitality industries. With dining rooms closed and people encouraged to stay at home, restaurateurs have found that staying afloat requires a Herculean effort.  Unfortunately, from my position on the periphery of the industry, there isn’t much I can do to help. All I can do is share whatever information I have with anyone who will read it. So I’ve put together a list of resources to help independent restaurant owners during this crazy time. Some are grant and relief funds and some are discounts that may be helpful. They may not be huge savings on their own, but…

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    pizza on a table with glasses and a cellphone

    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
    Coffee and laptop on a wooden table

    The Must-Know Restaurant Industry Statistics for June 2020

    June 30, 2020
    Laptop, oranges, and sprinkled donuts on a white marble table

    Get Started with Google Analytics for Restaurants

    October 6, 2020
  • laptop on dining room table for remote work
    Small Business & Productivity

    Remote Work Tips in the Time of COVID-19

    March 17, 2020 /

    Remote work can be lonely. Long hours of solitude and no one to bond with can contribute to depression and other mental health issues. Still, for many of us, the benefits of working at home outweigh the challenges. So we’re willing to figure out how to make it work. But now we’re in this bizarre situation where people who had no intention of becoming remote workers are stuck at home, trying to do their part to prevent the spread of COVID-19.   While it sometimes sounds fun to work from home, the current state of affairs is jarring for those who weren’t prepared for it.  And the lack of a schedule,…

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    hospitality task batching

    Can Task Batching Work for Hospitality Pros?

    September 15, 2020

    Talking Copy & Photography on The Savory Shot Podcast

    April 18, 2023
    work from home setup with laptop and flowers on a wooden dining room table

    10 Questions to Ask Yourself if You Want to Work from Home

    September 26, 2019
  • Austin city skyline
    Thoughts & Scribbles

    SXSW Canceled – The View From Austin

    March 7, 2020 /

    For the first time in 34 years, SXSW is canceled. Concerns about COVID-19 have led the City of Austin to shut down the annual festival one week before it was due to begin.  Is it the brave and responsible action of a city concerned for the safety of its citizens, at the cost of hundreds of millions of dollars in the local economy? Or is it a weak capitulation to an overblown media frenzy, compounded by the signatures of 50,000 frightened people? In either case, it must have been an agonizing decision to make, and I’m glad I wasn’t the one to make it. As hard as SXSW has tried…

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    2 Comments

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    woman working at a coffee shop in face mask and shield

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020
    washing hands in a white sink with a gold faucet

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021
    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021

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