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  • washing hands in a white sink with a gold faucet
    Thoughts & Scribbles

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021 /

    The one-year anniversary of the COVID-19 pandemic’s aggressive foothold in the United States is fast approaching. A year of cancelled plans, shuttered restaurant dining rooms, and missed celebrations with friends; of postponed weddings, remote schooling, and working from home. On this day in 2020, none of us knew what we were in store for, but we could tell that this was not like SARS or Ebola — illnesses covered at length in the media, but with little impact on our day-to-day lives.  I first knew that this was serious when SXSW was cancelled just a week before it was due to begin. We had many more questions about the virus…

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    Austin city skyline

    SXSW Canceled – The View From Austin

    March 7, 2020
    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021
    A woman handwriting in a notebook with coffee

    The Art of Not Writing

    December 12, 2019
  • bartender with a mask behind a bar in black and white
    Hospitality Marketing

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020 /

    About two weeks ago, my husband and I went out to lunch. It was only the second time we’d gone out for a meal since March.  We chose a local restaurant that we like with plenty of outdoor seating, so it felt like a pretty safe option. When we went to the bar to place our order, the bartender was serving another customer. She took the customer’s card, swiped it on the POS, and returned it.  She then rang in our orders and ran our credit card, before getting our drinks. I ordered an iced tea, and the bartender used her (unwashed) hand to add a lemon. She also passed…

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    Laptop on white marble table with cup of coffee and cake

    The Easy Guide to Search Intent

    November 10, 2020
    Laptop, oranges, and sprinkled donuts on a white marble table

    Get Started with Google Analytics for Restaurants

    October 6, 2020
    Cell phone and veggie bowl

    8 Free, Long-Term Marketing Ideas for Restaurants

    June 16, 2020
  • Coffee and laptop on a wooden table
    Hospitality Marketing

    The Must-Know Restaurant Industry Statistics for June 2020

    June 30, 2020 /

    Coming as a surprise to exactly no one, the restaurant industry is in a tough position. Hospitality (including restaurants, bars, hotels, and tourism) has been hit harder by the crisis than any other industry. And with new cases of the virus back on the rise, the trouble may have only just begun. With things changing so rapidly, I’ve put together a list of restaurant industry statistics to create a snapshot of the current situation. If you want to skip the numbers and just get to some takeaways, hop down to the bottom of the post for some key insights. Restaurant Industry Statistics From February 24th to June 24th, on-premise restaurant…

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    bartender with a mask behind a bar in black and white

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020
    Lake view in Granbury, Texas where we learned a lesson about delivering on your promises

    The Quickest Way to Lose Customers

    November 3, 2020
    restaurant trends for 2020

    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
  • woman working at a coffee shop in face mask and shield
    Thoughts & Scribbles

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020 /

    Across the country, states are allowing retail stores, movie theaters, and restaurants to reopen with restrictions in place to prevent the further spread of COVID-19. And while retail may be able to make the necessary adjustments to minimize risks, the nature of restaurants makes reopening a dangerous proposition. On a state level, new cases of the novel coronavirus have not been consistently going down, as this graph from the New York Times shows. And on a national level, more Americans have died from the coronavirus in the past three months than from the entire Vietnam War. So is this really the time to put groups of people into enclosed spaces…

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    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021
    Baked alaska topped with fruit and with two cups of coffee

    How Classic Recipes Got Their Names

    March 10, 2020
    Shelves filled with bottles and cans of food

    The EDWC Awards -“Food Copywriting At Home” Edition

    October 17, 2019
  • empty restaurant during COVID-19
    Hospitality Marketing

    Resources for Restaurant Relief During COVID-19

    April 16, 2020 /

    Times have never been more uncertain for the restaurant, event, hotel, and hospitality industries. With dining rooms closed and people encouraged to stay at home, restaurateurs have found that staying afloat requires a Herculean effort.  Unfortunately, from my position on the periphery of the industry, there isn’t much I can do to help. All I can do is share whatever information I have with anyone who will read it. So I’ve put together a list of resources to help independent restaurant owners during this crazy time. Some are grant and relief funds and some are discounts that may be helpful. They may not be huge savings on their own, but…

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    pizza on a table with glasses and a cellphone

    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
    Cell phone and veggie bowl

    8 Free, Long-Term Marketing Ideas for Restaurants

    June 16, 2020
    Hotel desk with brass plaque that says "reception"

    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
  • laptop on dining room table for remote work
    Small Business & Productivity

    Remote Work Tips in the Time of COVID-19

    March 17, 2020 /

    Remote work can be lonely. Long hours of solitude and no one to bond with can contribute to depression and other mental health issues. Still, for many of us, the benefits of working at home outweigh the challenges. So we’re willing to figure out how to make it work. But now we’re in this bizarre situation where people who had no intention of becoming remote workers are stuck at home, trying to do their part to prevent the spread of COVID-19.   While it sometimes sounds fun to work from home, the current state of affairs is jarring for those who weren’t prepared for it.  And the lack of a schedule,…

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    desk with laptop and apple laptop -- a freelance writing setup

    One Year Down as a Freelance Writer — Here’s What I’ve Learned

    February 18, 2020
    work from home setup with laptop and flowers on a wooden dining room table

    10 Questions to Ask Yourself if You Want to Work from Home

    September 26, 2019
    hands scrolling a tablet on a white table with green plants

    Want to hire a freelancer? Here’s where to start.

    April 7, 2020
  • Austin city skyline
    Thoughts & Scribbles

    SXSW Canceled – The View From Austin

    March 7, 2020 /

    For the first time in 34 years, SXSW is canceled. Concerns about COVID-19 have led the City of Austin to shut down the annual festival one week before it was due to begin.  Is it the brave and responsible action of a city concerned for the safety of its citizens, at the cost of hundreds of millions of dollars in the local economy? Or is it a weak capitulation to an overblown media frenzy, compounded by the signatures of 50,000 frightened people? In either case, it must have been an agonizing decision to make, and I’m glad I wasn’t the one to make it. As hard as SXSW has tried…

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    washing hands in a white sink with a gold faucet

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021
    woman working at a coffee shop in face mask and shield

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020
    Kate's wedding photo - what a difference a decade makes!

    What a Difference a Decade Makes

    January 2, 2020

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