Contact Form vs. Email Address: Which One Is Better for Your Contact Page?
The contact page is one of the most important—and most overlooked—pages on your business website. It’s the place where site visitors make the final decision to either abandon your site (the easy choice) or reach out to you (the harder choice). So this page should be all about helping the prospect overcome inertia and take the next step. Does that mean making a phone call? Sending an email? Filling out a contact form? Obviously, this will vary based on your business. For a restaurant or hotel, a phone number is a must since you will have to answer time-sensitive questions about same-day reservations. But for many of the other businesses…
4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)
Think back to the last time you had a conversation with a complete stranger. I’d bet all the janglies in my pocket that that conversation was rather surface-level. Names, area of town where you live, family, maybe what you do for a living. Now think about the last time you had a conversation with a good friend. That chat would have looked quite different. Inside jokes, stories about mutual friends, maybe some deeper insight into how you’re feeling. To connect with someone, you have to know them. And that holds true whether you’re talking about two individuals or a brand and its customers. But as anyone who’s tried to really…
