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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • HTML vs plain text emails_featured image_3
    Email Marketing

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022 /

    An email is more than just an email. Some are simple text, like they were written by a friend. Others, especially in ecommerce, are flooded with images, videos, gifs, and other visual elements.  There are reasons why some companies keep their email formats simple, and others go for more complicated designs. We’re going to talk about the types of emails you could send to your email list, and what to know before you choose. Plain Text vs. HTML Emails: What’s the Difference? A plain text email is just that: an email that consists of simple text. It has no images, graphics, videos, gifs, or colors, and it’s easy for ALL…

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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
    Laptop on a wood table with pencils and coffee

    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021
  • Laptop and grey office supplies on white background
    Email Marketing

    A/B Testing for Better Email Marketing

    May 18, 2021 /

    If you have an email list (and you’re actually using it), you’re probably aware that email marketing has a great ROI. Every time you send an email to your list, you’re either nurturing those leads or trying to make a sale. But if you’re paying attention to the numbers (which we’ll discuss more below), you probably find that some emails do their job better than others. An email you thought was going to be a big money-maker turned out to be a dud. Or one that you dashed off in the five minutes between a site visit and a health inspection brought in beaucoup bucks—and you have no idea why.…

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    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021
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    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021
    HTML vs plain text emails_featured image_3

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
  • Laptop on a wood table with pencils and coffee
    Email Marketing

    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021 /

    In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…

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    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
  • old fashioned microphone to represent the voice of the customer
    Website Writing

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021 /

    Anything with the word “data” in it sounds intimidating if you’re not a spreadsheet junkie, but it’s not that scary! In fact, we could remove the word “data” entirely from the term, and it would still mean the same basic thing.  The voice of the customer (VOC) is basically how a customer would describe you, your products, and services. But it’s their voice, right? So instead of you and your marketing team sussing out what you think customers think, using VOC channels lets them tell you. Directly. In their own words.  Why is that valuable in copy? Copywriting is how you convince a potential customer that your service or offering either solves their problem…

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    Restaurant WordPress Plugins Made Simple

    February 3, 2021

    Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

    January 20, 2023
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    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021
  • Woman in bed with orange comforter, working on laptop
    Email Marketing

    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021 /

    Marketers really like their lingo and abbreviations. KPIs! CTAs! CTRs! IPAs! (That last one might be something else.) All this jargon can make some concepts seem complicated when really, they’re pretty easy to understand. You’re a smart cookie. You just don’t have the time to memorize a gajillion technical terms and read through 14 case studies about what works and what doesn’t. So. I’ve put together an easy, mostly jargon-free guide to email subject lines, with some handy examples right from my inbox. We’re gonna talk about The most important metric for evaluating your subject lines; A few different types of subjects; and Some best practices that you can use…

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    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021
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    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
    "Welcome" painted in black script on butcher paper

    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020
  • mac keyboard with coffee cup to symbolize email list management
    Email Marketing

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020 /

    Welcome to the fifth and final installment in my Restaurant Email Marketing Series! Here are parts 1 – 4 in case you missed them: Part 1: Build That List Part 2: The Welcome Email Part 3: Content Tips for Better Emails Part 4: Email Optimization for Better Results At this stage in the game, your email list should be growing and your marketing efforts should be thriving. Now it’s time to keep that list clean and tidy through email list management. This means we’re going to remove any email addresses that are bouncing or not engaging with your emails. It may feel counterintuitive to cut email subscribers when the whole…

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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020
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    A/B Testing for Better Email Marketing

    May 18, 2021
  • Laptop with coffee cup and piece of cheesecake
    Email Marketing

    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020 /

    Welcome to Part 4 of my email marketing series! Missed parts 1 – 3? Here you go:  Part 1: Build That ListPart 2: The Welcome EmailPart 3: Content Tips for Better Emails Like a recipe for Gateau St. Honoré, email marketing can get complicated. There are infinite little bits to tweak and metrics to check, copy to fiddle with and images to update. That’s why I’ve broken this email series down into parts. Once you’ve begun list building, established  your welcome email, and you’re reaching out to your subscribers semi-regularly, you can work on small email optimization adjustments that will get you better results. What is email optimization? It’s changing your…

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    A/B Testing for Better Email Marketing

    May 18, 2021
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    July 19, 2022
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    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
  • Woman working on a laptop with a cheeseburger and french fries
    Email Marketing

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020 /

    Welcome to Part 3 of my Restaurant Email Marketing series! Check out Part 1 and Part 2 to get caught up. At this point in the series, we’re ready to chat about your regularly scheduled email content. What you write will vary widely from business to business. But how you write and reach your list can follow some best practices to maximize responses and minimize unsubscribes. Think about your own email inbox. Chances are that you’ve subscribed to a few different email newsletters. There are some that you open right away, and some that you let languish in your inbox until you either delete them or mark them as “read”…

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    mac keyboard with coffee cup to symbolize email list management

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
    Laptop and grey office supplies on white background

    A/B Testing for Better Email Marketing

    May 18, 2021
    "Welcome" painted in black script on butcher paper

    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020
  • "Welcome" painted in black script on butcher paper
    Email Marketing

    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020 /

    Welcome to Part 2 of my Email Marketing series! Missed Part 1? Click here to begin at the beginning.  So the list building has begun.  Congratulations!  You’ve taken a step, even if it was just to sign up for a free MailChimp account and install a simple opt-in form on your website. I’m proud of you.  The next task on the ol’ to-do list is to create a welcome email. The welcome email is an automated message that your email platform will blast out to anyone who signs up for your list. It will be the customer’s first interaction with your email marketing efforts, so we need to get it…

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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    August 25, 2020
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
  • Apple laptop and brown leather folio with pair of glasses
    Email Marketing

    Restaurant Email Marketing #1: Build That List

    July 21, 2020 /

    The foundation of a restaurant’s email marketing strategy is “the list.” Without that, you may as well be standing in your walk-in, pitching your fabulous food and world-class experience to the produce.  And the produce is never impressed. Here on the blog, we’ve talked about email marketing a bit before. But it’s a valuable enough tool that it’s worth diving into the details. What kind of information should you share? How often should you email? What open rates and click-through rates should you expect? All that juicy info is on the docket for upcoming blogs in this Restaurant Email Marketing series. First thing’s first, though — we’re going to talk…

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    HTML vs plain text emails_featured image_3

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020

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