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    • Website Content Writing
    • Blog Writing Service
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    • Product Description Writing
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  • The Library
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  • HTML vs plain text emails_featured image_3
    Email Marketing

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022 /

    An email is more than just an email. Some are simple text, like they were written by a friend. Others, especially in ecommerce, are flooded with images, videos, gifs, and other visual elements.  There are reasons why some companies keep their email formats simple, and others go for more complicated designs. We’re going to talk about the types of emails you could send to your email list, and what to know before you choose. Plain Text vs. HTML Emails: What’s the Difference? A plain text email is just that: an email that consists of simple text. It has no images, graphics, videos, gifs, or colors, and it’s easy for ALL…

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    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
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    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
  • SSS Tuscan Wedding 9 - Small_blur bkgd
    Event Venue Brochures

    Should Your Event Venue’s Pricing Be in Your Brochure?

    July 5, 2022 /

    When assessing event venue options, potential clients have a long list of questions. One of those will inevitably be the cost of the rental. But exactly when and how to reveal this information is the subject of some debate. Is it better to be upfront? Or should you hold back the pricing, letting the clients fall in love with your perfect venue before revealing the price tag? Here are four questions to help you figure out how and when your venue should share the numbers. Are Your Clients Cost-Conscious? The purpose of your event venue brochure is to sell your event space. That means we’re only including information that will help to make that sale. If…

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    Project Spotlight: Sycamore Canyon Gardens Teaser Brochure

    March 21, 2023
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    The Ultimate Event Venue Brochure Content Checklist

    January 28, 2020
  • Restaurant Review
    Small Business & Productivity

    How to Respond to Online Reviews in 10-ish Minutes Per Day

    March 11, 2022 /

    Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even though we had a reservation. An inauspicious beginning, but these things happen. So we found a place to wait. After an hour and 15 minutes, we were finally sat. And we sat. And sat. And sat. For another 20 minutes before we were approached to place our drink order. Which came out wrong. Then we…

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    Working with freelancers

    How to Work With Freelancers: 9 Tips for Better Project Results

    August 9, 2022
    hands scrolling a tablet on a white table with green plants

    Want to hire a freelancer? Here’s where to start.

    April 7, 2020
    hospitality task batching

    Can Task Batching Work for Hospitality Pros?

    September 15, 2020
  • apple keyboard with gold notebooks
    Blogging Tips

    Blog with Purpose (Because Otherwise, You’re Just Journaling)

    June 15, 2021 /

    Pouring yourself a cup of tea (or bourbon) and quietly writing your thoughts in a journal is a great way to clear your mind. I write a few longhand pages most mornings for this very purpose, sans bourbon of course.  But if that’s how you approach your business blog, you’re probably not having the kind of success you’d like.  Blogging is part of a larger marketing strategy, which means we have to be strategic about how we approach it. You can have fun with it! But it needs to have a clear purpose if it’s going to help you achieve your goals.  Whether your blog is for an event venue, a…

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    44 Creative Blog Ideas for Your Ecommerce Shop

    April 4, 2023
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    The Magic of Transition Words for Better Writing

    November 25, 2020
    Keyboard, pens, and notepads on white background

    11 Tools That Can Make You a Better Writer

    July 13, 2021
  • Laptop and grey office supplies on white background
    Email Marketing

    A/B Testing for Better Email Marketing

    May 18, 2021 /

    If you have an email list (and you’re actually using it), you’re probably aware that email marketing has a great ROI. Every time you send an email to your list, you’re either nurturing those leads or trying to make a sale. But if you’re paying attention to the numbers (which we’ll discuss more below), you probably find that some emails do their job better than others. An email you thought was going to be a big money-maker turned out to be a dud. Or one that you dashed off in the five minutes between a site visit and a health inspection brought in beaucoup bucks—and you have no idea why.…

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    mac keyboard with coffee cup to symbolize email list management

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
    Laptop with coffee cup and piece of cheesecake

    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
  • Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall
    Hospitality Marketing

    How Well Do You Know Your Target Market?

    February 19, 2021 /

    Let’s start with a little hypothetical here.  You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too.  So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…

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    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
    laptop on a wood table with coffee cup - turn restaurant into a coworking space

    How to Turn Your Restaurant into a Coworking Space

    February 15, 2020
    Cell phone and veggie bowl

    8 Free, Long-Term Marketing Ideas for Restaurants

    June 16, 2020
  • Wedding venue with white linens and gold chiavari chairs
    Blogging Tips

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020 /

    Coming up with content ideas is one of the toughest part of blogging, no matter the industry.  Fortunately for wedding venue managers, there is a wealth of ideas to write about weddings! From bridal style to centerpiece ideas to etiquette to the newest trends, you have a vast range of topics to write about.  I’ve pulled together nearly 60 topic ideas that you can refer to any time you’re stuck and need a bite from the blogging muse.  Real Weddings You have a steady stream of content ideas flowing through your venue every weekend during wedding season. I’m talking about the real weddings that you’ve already booked.  These are your calling card. They’re…

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    Keyboard, pens, and notepads on white background

    11 Tools That Can Make You a Better Writer

    July 13, 2021
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    The Magic of Transition Words for Better Writing

    November 25, 2020
    laptop on a wood desk with green plant and small silver pumpkin

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
  • Lake view in Granbury, Texas where we learned a lesson about delivering on your promises
    Hospitality Marketing

    The Quickest Way to Lose Customers

    November 3, 2020 /

    After a sleepless night of tossing and turning, jarred awake every few minutes by the A/C roaring to life, I finally began to drift off around 7:00 AM.  Then… BANG! Thunder that sounded like Zeus himself was chucking lightning bolts at the foot of the bed, and a torrential downpour like marbles pelting the metal roof. I groaned and rolled over, trying to find a comfortable position on my lumpy pillow. But then the wind picked up, adding to the ferocity of the storm and whistling through chinks in the window facing the lake.  “Our firewood is getting soaked,” I told Kirby, who also could not sleep.  I got up…

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    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
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    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
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    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
  • taking a photo of a baked treat to post online as user generated content
    Hospitality Marketing

    How to Share User Generated Content — And Stay Out of Trouble

    October 27, 2020 /

    Around my house, I’m known as “The Disposal.” This is because I go hunting for any bits and bobs in the refrigerator or pantry, and combine them into some kind of Frankenstein’s monster-type lunch — aka, I eat like the garbage disposal. A bit of leftover rice, ground beef, and some veggies? That’s about to be a stir-fry. Some mushrooms and scallions? Hello, omelet-city.  I’m all about using what I have and turning it into something to fill the hole in my tummy — to sometimes questionable effect. User Generated Content (aka UGC) is the leftover ground beef in the fridge. You can (and should) repurpose it into part of…

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    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
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    The Must-Know Restaurant Industry Statistics for June 2020

    June 30, 2020
    friends researching clients

    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

    June 21, 2022

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