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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • non-alcoholic drinks_white bkgd
    Hospitality Marketing

    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

    April 12, 2022 /

    Does it feel like you can’t turn around without seeing an ad or announcement about a new non-alcoholic beverage?  People are reassessing their relationship with alcohol, and it’s led to a massive glut in alcohol-free beers, wines, and spirits over the past few years. Alcohol consumption certainly isn’t going away, but many drinkers are choosing to imbibe a bit less often, or less heavily, than they did in the past.  Here’s what you should know about this trend, and how you can take advantage of it. The Rise of Non-Alcoholic Drinks An increase in non-alcoholic drinks and “functional beverages” has been on every F&B trend list for the past few…

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    It’s a crummy feeling.  You started the day with a fire under your butt and pep in your step. You were going to accomplish all the things.  But then that early site visit ran long, or a colleague pulled you into an unexpected meeting. You went looking for that one email, and ended up spending an hour bogged down in the inbox.  By the end of the day, you’ve been running hard, busy busy busy. But nothing is checked off the list and you don’t feel like you’ve made any progress.  This is a universal problem in our highly connected world. Every email, text message, Slack notification, or social media…

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