Key Email Marketing Metrics—And What They’re Telling You
In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…
How Well Do You Know Your Target Market?
Let’s start with a little hypothetical here. You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too. So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…
The Easy Guide To Email Subject Lines (with examples!)
Marketers really like their lingo and abbreviations. KPIs! CTAs! CTRs! IPAs! (That last one might be something else.) All this jargon can make some concepts seem complicated when really, they’re pretty easy to understand. You’re a smart cookie. You just don’t have the time to memorize a gajillion technical terms and read through 14 case studies about what works and what doesn’t. So. I’ve put together an easy, mostly jargon-free guide to email subject lines, with some handy examples right from my inbox. We’re gonna talk about The most important metric for evaluating your subject lines; A few different types of subjects; and Some best practices that you can use…
How to Turn Your Restaurant into a Coworking Space
In case you haven’t heard the news yet, there are a lot of freelancers and remote workers out there. In fact, there are more people working in non-traditional jobs than ever before. Where do those people do all that work? Some do it in their cars, like Uber and Lyft drivers. Some do it on runways and in studios, like fashion models. And some do it in tattoo shops, beauty parlors, and nail salons. But most of us just do it from home. Still, we all have to get out of the house sometimes. Coworking spaces are nice, but most of us aren’t going to shell out hundreds of dollars…
The Ultimate Event Venue Brochure Content Checklist
Updated September 22, 2020 Blame (or thank) Silicon Valley, but formal business culture is on the decline. In fact, life as we know it has grown more laid back over the past 20-odd years. Casual Friday has become Casual All-The-Time. Weddings have moved from hotel ballrooms to rustic barns. And tuxedos gave way to suits, and then to suit jackets. Now, a simple button-down shirt is considered “dressed up.” This de-formalization could be great news for your restaurant or non-traditional event venue. About 92% of event planners anticipate more events will be booked outside of a hotel than just five years ago. Plus, one event planning company anticipates event demand…
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Should Your Event Venue’s Pricing Be in Your Brochure?
