Eat, Drink, and Write Copy

  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • Laptop on a wood table with pencils and coffee
    Email Marketing

    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021 /

    In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…

    read more
    0 Comments

    You May Also Like

    Laptop with coffee cup and piece of cheesecake

    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
    HTML vs plain text emails_featured image_3

    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

    July 19, 2022
  • Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall
    Hospitality Marketing

    How Well Do You Know Your Target Market?

    February 19, 2021 /

    Let’s start with a little hypothetical here.  You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too.  So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…

    read more
    0 Comments

    You May Also Like

    empty restaurant during COVID-19

    Resources for Restaurant Relief During COVID-19

    April 16, 2020
    restaurant trends for 2020

    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
    bartender with a mask behind a bar in black and white

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020
  • Woman in bed with orange comforter, working on laptop
    Email Marketing

    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021 /

    Marketers really like their lingo and abbreviations. KPIs! CTAs! CTRs! IPAs! (That last one might be something else.) All this jargon can make some concepts seem complicated when really, they’re pretty easy to understand. You’re a smart cookie. You just don’t have the time to memorize a gajillion technical terms and read through 14 case studies about what works and what doesn’t. So. I’ve put together an easy, mostly jargon-free guide to email subject lines, with some handy examples right from my inbox. We’re gonna talk about The most important metric for evaluating your subject lines; A few different types of subjects; and Some best practices that you can use…

    read more
    0 Comments

    You May Also Like

    mac keyboard with coffee cup to symbolize email list management

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
    Woman working on a laptop with a cheeseburger and french fries

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
    Laptop and grey office supplies on white background

    A/B Testing for Better Email Marketing

    May 18, 2021
  • laptop on a wood table with coffee cup - turn restaurant into a coworking space
    Hospitality Marketing

    How to Turn Your Restaurant into a Coworking Space

    February 15, 2020 /

    In case you haven’t heard the news yet, there are a lot of freelancers and remote workers out there. In fact, there are more people working in non-traditional jobs than ever before. Where do those people do all that work? Some do it in their cars, like Uber and Lyft drivers. Some do it on runways and in studios, like fashion models. And some do it in tattoo shops, beauty parlors, and nail salons. But most of us just do it from home. Still, we all have to get out of the house sometimes. Coworking spaces are nice, but most of us aren’t going to shell out hundreds of dollars…

    read more
    0 Comments

    You May Also Like

    restaurant trends for 2020

    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
    Man with laptop on a wood table with a beer

    Restaurant Website Content Ideas to Boost Your Search Engine Ranking

    October 13, 2020
    Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

    How Well Do You Know Your Target Market?

    February 19, 2021
  • tray of champagne at a private event
    Event Venue Brochures

    The Ultimate Event Venue Brochure Content Checklist

    January 28, 2020 /

    Updated September 22, 2020 Blame (or thank) Silicon Valley, but formal business culture is on the decline. In fact, life as we know it has grown more laid back over the past 20-odd years. Casual Friday has become Casual All-The-Time. Weddings have moved from hotel ballrooms to rustic barns. And tuxedos gave way to suits, and then to suit jackets. Now, a simple button-down shirt is considered “dressed up.” This de-formalization could be great news for your restaurant or non-traditional event venue.  About 92% of event planners anticipate more events will be booked outside of a hotel than just five years ago. Plus, one event planning company anticipates event demand…

    read more
    0 Comments

    You May Also Like

    SSS Tuscan Wedding 9 - Small_blur bkgd

    Should Your Event Venue’s Pricing Be in Your Brochure?

    July 5, 2022

Hours & Contact

Office Hours: Mon – Fri 9:30am – 5:30pm

Email Address: kate@eatdrinkandwritecopy.com

The Shift Meal

Boring Legal Stuff

Privacy Policy + Terms & Conditions

© 2019 - 2023 Eat Drink and Write Copy All rights reserved
Ashe Theme by WP Royal.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}