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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • Website Writing

    Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

    January 20, 2023 /

    The contact page is one of the most important—and most overlooked—pages on your business website.  It’s the place where site visitors make the final decision to either abandon your site (the easy choice) or reach out to you (the harder choice).  So this page should be all about helping the prospect overcome inertia and take the next step. Does that mean making a phone call? Sending an email? Filling out a contact form?  Obviously, this will vary based on your business. For a restaurant or hotel, a phone number is a must since you will have to answer time-sensitive questions about same-day reservations. But for many of the other businesses…

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    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
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    Restaurant WordPress Plugins Made Simple

    February 3, 2021
    Three rolled white towels on a hotel bed with a bouquet of wildflowers

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021
  • Laptop on a white desk with blush pink paper tray
    Website Writing

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021 /

    Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start.  In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale.  Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…

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    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
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    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
    large restaurant with wood furniture

    How to Find a Brand Voice in 4 Steps

    September 10, 2019
  • Person setting up a new blog post on Wordpress
    Website Writing

    Restaurant WordPress Plugins Made Simple

    February 3, 2021 /

    When I started my company website about two years ago, my only significant website experience was with Squarespace. So when I tried to dive into WordPress, there was quite the learning curve. I spent a ton of time scouring the internet, trying to figure out how to make my site behave. I’m still not a site building expert by any stretch. But I have picked up some knowledge over the past couple years from running my own WordPress site and blog. Since most restaurant and venue operators are also not site development experts, I’m sharing what I’ve learned about restaurant plugins and how you can use them to add extra functions to your…

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    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020
    heaps of bread in a bakery

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
    old fashioned microphone to represent the voice of the customer

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
  • Assorted clothing buttons of different shapes and colors
    Website Writing

    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021 /

    Very recently, one of my lovely blogging and email marketing clients asked me to do an audit of the copy on her business homepage and product page. I was happy to help, so I hopped over to her website to see what I could see.  As the page loaded, the clickable elements began to appear…and appear…and appear. This website, while very attractive, had no less than six clickable elements “above the fold” — aka before you start scrolling down the page. And that’s not even counting the navigation menu.  Holy overwhelm, I thought. I know this brand. I know their product. And even I didn’t know where to look.  There…

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    Restaurant website on a laptop

    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
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    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
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    What’s the Best Length for a Business Website?

    August 23, 2022
  • Laptop on white marble table with cup of coffee and cake
    Hospitality Marketing

    The Easy Guide to Search Intent

    November 10, 2020 /

    Just yesterday, a client asked me to write a blog post around a certain keyword. For the sake of example, let’s say it was wedding caterer Austin*. The client currently appears on page three of Google search results for that keyword, and they want to get up to page one. Now, this company is a Central Texas wedding caterer, and they have a strong website. So a well-optimized piece of content that focuses on that keyword should be able to get to page one. But when I got started, I ran into a snag regarding that keyword’s search intent. And it was a good reminder that not every keyword is…

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    Easy and Free Ways to Add Your Instagram Feed to Your Website

    June 23, 2020

    How to Get Your Restaurant into the Google Local Pack

    March 7, 2023
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    Resources for Restaurant Relief During COVID-19

    April 16, 2020

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