Should Your Event Venue’s Pricing Be in Your Brochure?
When assessing event venue options, potential clients have a long list of questions. One of those will inevitably be the cost of the rental. But exactly when and how to reveal this information is the subject of some debate. Is it better to be upfront? Or should you hold back the pricing, letting the clients fall in love with your perfect venue before revealing the price tag? Here are four questions to help you figure out how and when your venue should share the numbers. Are Your Clients Cost-Conscious? The purpose of your event venue brochure is to sell your event space. That means we’re only including information that will help to make that sale. If…
Get Inspired: Hospitality Copywriting Examples to Feed Your Muse
Good copy does a lot of things. It establishes a brand voice. It connects with the brand’s ideal customer. It clearly explains the product, service, or offer to that customer. And it does all that in a way that makes the prospect want to buy it. One of the best ways to get a feel for good copy is to immerse yourself in it! So I’ve chosen a few examples of hotel, event venue, and restaurant copywriting to serve as inspiration. Each of these independent companies is based in the Austin area, since that’s where I live. My guess is that one may have an internal marketing team that wrote…
Small Copy, Big Impact: Writing Your Call to Action
Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start. In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale. Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…
What Is Voice of Customer Data and How Can It Improve Your Copy?
Anything with the word “data” in it sounds intimidating if you’re not a spreadsheet junkie, but it’s not that scary! In fact, we could remove the word “data” entirely from the term, and it would still mean the same basic thing. The voice of the customer (VOC) is basically how a customer would describe you, your products, and services. But it’s their voice, right? So instead of you and your marketing team sussing out what you think customers think, using VOC channels lets them tell you. Directly. In their own words. Why is that valuable in copy? Copywriting is how you convince a potential customer that your service or offering either solves their problem…
57+ Creative Topics for Your Wedding Venue Blog
Coming up with content ideas is one of the toughest part of blogging, no matter the industry. Fortunately for wedding venue managers, there is a wealth of ideas to write about weddings! From bridal style to centerpiece ideas to etiquette to the newest trends, you have a vast range of topics to write about. I’ve pulled together nearly 60 topic ideas that you can refer to any time you’re stuck and need a bite from the blogging muse. Real Weddings You have a steady stream of content ideas flowing through your venue every weekend during wedding season. I’m talking about the real weddings that you’ve already booked. These are your calling card. They’re…
The Magic of Transition Words for Better Writing
Today, we’re going to unlearn one of the silly rules that was forced upon us in high school English class, and instead do something that makes sense. We’re going to add informal transition words to our writing. Now, the powers-that-be never banned transition words on their own. But there were certain words that we were absolutely forbidden to use at the beginning of a sentence, like “and” or “but.” I am here to give you carte blanche to throw that rule out the window and go bananas with transitions. Why use transition words? Transition words display the logical relationship between two thoughts. They help the reader follow your ideas from…
The Ultimate Event Venue Brochure Content Checklist
Updated September 22, 2020 Blame (or thank) Silicon Valley, but formal business culture is on the decline. In fact, life as we know it has grown more laid back over the past 20-odd years. Casual Friday has become Casual All-The-Time. Weddings have moved from hotel ballrooms to rustic barns. And tuxedos gave way to suits, and then to suit jackets. Now, a simple button-down shirt is considered “dressed up.” This de-formalization could be great news for your restaurant or non-traditional event venue. About 92% of event planners anticipate more events will be booked outside of a hotel than just five years ago. Plus, one event planning company anticipates event demand…
