8 Common Copywriting Mistakes (and How to Fix Them)
If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well. Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes. If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington. And if you’re not a copywriter by trade, you…
Small Copy, Big Impact: Writing Your Call to Action
Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start. In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale. Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…
The EDWC Awards -“Food Copywriting At Home” Edition
I was working on a blog for a client the other day when I had a hankering for a snack. So I pulled out the ol’ Cheez-It box from the pantry, as I love a good cheesy cracker. I was happily crunching away when I saw this on the back of the box: “Munch on our newest, cheesy, thin & crispy snack” Why? I’m literally, as we speak, munching on a cheesy, thin, & crispy snack. This copy does not make me want to try the “Snap’d” cracker. It doesn’t differentiate the new product in any way. Instead, it throws a list of adjectives at me, all of which can…
