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    • Website Content Writing
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    • Product Description Writing
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  • woman working on laptop at her shop
    Hospitality Marketing,  Website Writing

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022 /

    If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well.  Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes.  If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington.  And if you’re not a copywriter by trade, you…

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    How Well Do You Know Your Target Market?

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    friends researching clients

    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

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  • Laptop on a white desk with blush pink paper tray
    Website Writing

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021 /

    Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start.  In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale.  Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…

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    Three rolled white towels on a hotel bed with a bouquet of wildflowers

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021
    Mac keyboard with greenery and glasses on a white table

    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020

    Contact Form vs. Email Address: Which One Is Better for Your Contact Page?

    January 20, 2023
  • Shelves filled with bottles and cans of food
    Thoughts & Scribbles

    The EDWC Awards -“Food Copywriting At Home” Edition

    October 17, 2019 /

    I was working on a blog for a client the other day when I had a hankering for a snack.  So I pulled out the ol’ Cheez-It box from the pantry, as I love a good cheesy cracker. I was happily crunching away when I saw this on the back of the box: “Munch on our newest, cheesy, thin & crispy snack” Why? I’m literally, as we speak, munching on a cheesy, thin, & crispy snack. This copy does not make me want to try the “Snap’d” cracker. It doesn’t differentiate the new product in any way. Instead, it throws a list of adjectives at me, all of which can…

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    We can reopen restaurants. Here’s why we should not.

    May 5, 2020

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