4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)
Think back to the last time you had a conversation with a complete stranger. I’d bet all the janglies in my pocket that that conversation was rather surface-level. Names, area of town where you live, family, maybe what you do for a living. Now think about the last time you had a conversation with a good friend. That chat would have looked quite different. Inside jokes, stories about mutual friends, maybe some deeper insight into how you’re feeling. To connect with someone, you have to know them. And that holds true whether you’re talking about two individuals or a brand and its customers. But as anyone who’s tried to really…
Key Email Marketing Metrics—And What They’re Telling You
In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…
Designing A Restaurant Website: Tips From A Pro
I am a millennial. And as such, I am slavishly devoted to a food item called the Avocado Toast. On their own, both toast and avocados are bit bland. But when you mush that fatty avocado goodness onto a piece of crispy toast and add a sprinkle of salt and pepper on top, some kind of food alchemy turns it into a gift from the gods. A great restaurant website is the Avocado Toast of your marketing. Your site design is the crispy toast. Excellent, SEO-focused copy is the avocado. And when it comes together, magic happens. While I know a lot about the copy side of the restaurant website,…
Get Started with Google Analytics for Restaurants
When I worked for a big local restaurant a few years ago, we did weekly meetings where we would talk about “the numbers.” We discussed F&B sales, labor costs, cost of goods, rental fees, employee turnover, and more. But one number we never dove into was our web traffic. This was entirely due to the ignorance of the executive team, including myself. At the time, I didn’t even know how to monitor web traffic, let alone what to do with the information if I had it. To put it simply, I didn’t know what I didn’t know. Since then, I’ve learned a lot about online marketing, and I’ve gotten better…
