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    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
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  • The Library
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  • friends researching clients
    Hospitality Marketing

    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

    June 21, 2022 /

    Think back to the last time you had a conversation with a complete stranger. I’d bet all the janglies in my pocket that that conversation was rather surface-level. Names, area of town where you live, family, maybe what you do for a living. Now think about the last time you had a conversation with a good friend. That chat would have looked quite different. Inside jokes, stories about mutual friends, maybe some deeper insight into how you’re feeling.  To connect with someone, you have to know them. And that holds true whether you’re talking about two individuals or a brand and its customers. But as anyone who’s tried to really…

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    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

    April 12, 2022
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    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
    Hotel desk with brass plaque that says "reception"

    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
  • Laptop on a wood table with pencils and coffee
    Email Marketing

    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021 /

    In a perfect world, email copywriters could follow a very simple writing formula. They’d type in the same magic words for every single client and get huge sales week after week. Clients would be thrilled. Copywriters would be thrilled. Everyone would be thrilled. In the real world, it doesn’t always work out that way. Each client is different, and so is their market. While there are tried-and-true copywriting tactics that improve your chances of getting great results, there can also be a lot of trial and error along the way as you figure out what your audience responds to. Assessing what works and what doesn’t can be as simple as…

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    A/B Testing for Better Email Marketing

    May 18, 2021
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    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020
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    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021
  • Two slices of whole grain toast with sliced avocado on top and a soft boiled egg
    Website Writing

    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020 /

    I am a millennial. And as such, I am slavishly devoted to a food item called the Avocado Toast. On their own, both toast and avocados are bit bland. But when you mush that fatty avocado goodness onto a piece of crispy toast and add a sprinkle of salt and pepper on top, some kind of food alchemy turns it into a gift from the gods. A great restaurant website is the Avocado Toast of your marketing. Your site design is the crispy toast. Excellent, SEO-focused copy is the avocado. And when it comes together, magic happens. While I know a lot about the copy side of the restaurant website,…

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    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
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    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
    Restaurant website on a laptop

    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
  • Laptop, oranges, and sprinkled donuts on a white marble table
    Hospitality Marketing

    Get Started with Google Analytics for Restaurants

    October 6, 2020 /

    When I worked for a big local restaurant a few years ago, we did weekly meetings where we would talk about “the numbers.” We discussed F&B sales, labor costs, cost of goods, rental fees, employee turnover, and more. But one number we never dove into was our web traffic. This was entirely due to the ignorance of the executive team, including myself. At the time, I didn’t even know how to monitor web traffic, let alone what to do with the information if I had it. To put it simply, I didn’t know what I didn’t know. Since then, I’ve learned a lot about online marketing, and I’ve gotten better…

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    bartender with a mask behind a bar in black and white

    What Will Make Restaurant Guests Feel Safe During COVID-19?

    September 1, 2020

    How to Get Your Restaurant into the Google Local Pack

    March 7, 2023
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    What One Restaurant’s Strange Language Can Teach Us About Business

    March 3, 2020

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