4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)
Think back to the last time you had a conversation with a complete stranger. I’d bet all the janglies in my pocket that that conversation was rather surface-level. Names, area of town where you live, family, maybe what you do for a living. Now think about the last time you had a conversation with a good friend. That chat would have looked quite different. Inside jokes, stories about mutual friends, maybe some deeper insight into how you’re feeling. To connect with someone, you have to know them. And that holds true whether you’re talking about two individuals or a brand and its customers. But as anyone who’s tried to really…
How to Respond to Online Reviews in 10-ish Minutes Per Day
Last week, I went to a fancy restaurant with my husband for a nice dinner. I put on a dress, a little makeup, and (gasp) actually did something with my hair. So this was clearly a special occasion. When we got to the restaurant, we were told that there would be an hour wait, even though we had a reservation. An inauspicious beginning, but these things happen. So we found a place to wait. After an hour and 15 minutes, we were finally sat. And we sat. And sat. And sat. For another 20 minutes before we were approached to place our drink order. Which came out wrong. Then we…
