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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
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    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
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  • The Library
  • Business Toolkit
  • Contact
  • washing hands in a white sink with a gold faucet
    Thoughts & Scribbles

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021 /

    The one-year anniversary of the COVID-19 pandemic’s aggressive foothold in the United States is fast approaching. A year of cancelled plans, shuttered restaurant dining rooms, and missed celebrations with friends; of postponed weddings, remote schooling, and working from home. On this day in 2020, none of us knew what we were in store for, but we could tell that this was not like SARS or Ebola — illnesses covered at length in the media, but with little impact on our day-to-day lives.  I first knew that this was serious when SXSW was cancelled just a week before it was due to begin. We had many more questions about the virus…

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    a piece of salmon on top of rice, held with chopsticks

    Restaurants: A Love Letter

    September 30, 2020
    Wine glasses hanging from an overhead rack with greenery behind

    4 Life Lessons from Behind the Bar

    January 5, 2021
    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021
  • Wine glasses hanging from an overhead rack with greenery behind
    Thoughts & Scribbles

    4 Life Lessons from Behind the Bar

    January 5, 2021 /

    No, not namby-pamby lessons like the importance of teamwork or communication.  I mean, I did learn those things during my years as a server and bartender, but I’m talking actual life lessons here.  These are hard-earned, sometimes painful truths gleaned from deep within the bowels of this wild industry. The kind you remember after the tears have dried and you’ve moved on to a completely different stage of life. I haven’t stepped behind the bar in about six years, but there are some lessons you just don’t forget. 1. It’s okay to ask for help The hardest shift I ever worked was an AM shift at a neighborhood bar in…

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    Kate's wedding photo - what a difference a decade makes!

    What a Difference a Decade Makes

    January 2, 2020
    woman working at a coffee shop in face mask and shield

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020
    Austin city skyline

    SXSW Canceled – The View From Austin

    March 7, 2020
  • a piece of salmon on top of rice, held with chopsticks
    Thoughts & Scribbles

    Restaurants: A Love Letter

    September 30, 2020 /

    Restaurants, I miss you. I miss the anticipation of a night out. Putting on real clothes instead of my “daytime pajamas.” Swiping on some lipstick and mascara. Looking through my jewelry to pick the right earrings, even though I almost always settle on the same pair. I miss cocktail menus, full of delicious elixirs I could make myself, but won’t. At home, it’s always red wine, bourbon on the rocks, dirty martinis, or White Claws (pink grapefruit only!). But at a restaurant, it could be a frosé, icy and refreshing. Or an Old Fashioned with fancy bitters and rich syrupy Luxardo cherries. Or something herbal with an infused simple syrup…

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    0 Comments

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    Kate's wedding photo - what a difference a decade makes!

    What a Difference a Decade Makes

    January 2, 2020
    woman working at a coffee shop in face mask and shield

    We can reopen restaurants. Here’s why we should not.

    May 5, 2020
    washing hands in a white sink with a gold faucet

    Things I Know Now That I Didn’t Know Pre-COVID

    March 3, 2021
  • Austin city skyline
    Thoughts & Scribbles

    SXSW Canceled – The View From Austin

    March 7, 2020 /

    For the first time in 34 years, SXSW is canceled. Concerns about COVID-19 have led the City of Austin to shut down the annual festival one week before it was due to begin.  Is it the brave and responsible action of a city concerned for the safety of its citizens, at the cost of hundreds of millions of dollars in the local economy? Or is it a weak capitulation to an overblown media frenzy, compounded by the signatures of 50,000 frightened people? In either case, it must have been an agonizing decision to make, and I’m glad I wasn’t the one to make it. As hard as SXSW has tried…

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    2 Comments

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    waffles and coffee on a white tablecloth

    The Breakfasts That Fueled Some of History’s Most Interesting People

    November 16, 2021
    Kate's wedding photo - what a difference a decade makes!

    What a Difference a Decade Makes

    January 2, 2020
    Baked alaska topped with fruit and with two cups of coffee

    How Classic Recipes Got Their Names

    March 10, 2020
  • server setting a table in a restaurant
    Hospitality Marketing

    What One Restaurant’s Strange Language Can Teach Us About Business

    March 3, 2020 /

    When I was hired as a server at Houston’s Restaurant at the ripe old age of 20, I had to learn their special vocabulary, both written and verbal. Many eye rolls ensued. But now that I’m older and maybe wiser, I have a better understanding of the purpose of this vocabulary. And I can see how effective it was.  I’ve talked about working at Houston’s before and there’s a good reason — it was undoubtedly the most efficient place I’ve ever worked. Looking back, I think a huge part of the restaurant’s success was the shared language and the benefits that language provided.  Whether your business is a restaurant or…

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    taking a photo of a baked treat to post online as user generated content

    How to Share User Generated Content — And Stay Out of Trouble

    October 27, 2020
    Chinese takeout box

    5 Tips for a Successful Restaurant Takeout Operation

    April 22, 2020
    friends researching clients

    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

    June 21, 2022
  • Kate's wedding photo - what a difference a decade makes!
    Thoughts & Scribbles

    What a Difference a Decade Makes

    January 2, 2020 /

    It’s New Year’s Day, 2020. I’m sitting at my very messy kitchen table, sipping a glass of champagne. Kirby is playing video games. The dog is whining because no one is throwing her ball.  Tomorrow, I will earn money by writing, mostly about and for restaurants.  Life is good.  At the start of the decade, I was 24 and not very happy. Now, I am 34 and very happy.  In 2009, I was a Boston bartender with no idea what to do with my life and a deep-seated aversion to commitment. Now I’m an Austin writer who is still figuring things out but has made a life-long commitment to another…

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    0 Comments

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    Wine glasses hanging from an overhead rack with greenery behind

    4 Life Lessons from Behind the Bar

    January 5, 2021
    Baked alaska topped with fruit and with two cups of coffee

    How Classic Recipes Got Their Names

    March 10, 2020
    Austin city skyline

    SXSW Canceled – The View From Austin

    March 7, 2020
  • A woman handwriting in a notebook with coffee
    Thoughts & Scribbles

    The Art of Not Writing

    December 12, 2019 /

    There is a big difference between writing for other people and Writing for yourself. Writing for other people involves assignments, deadlines, and consequences for not meeting those deadlines. I am pretty good at it.  But when it comes time to capital-W-Write for myself (by which I mean working on my own fiction and non-fiction) I have one exceptional talent that I’d like to share.  It’s called Not Writing.  I am world-class at Not Writing. Believe me, if there’s a topic to not be written about, I will Not Write about it with a passion and dedication that’s hard to match.  I am so skilled at Not Writing, in fact, that…

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    3 Comments

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    a piece of salmon on top of rice, held with chopsticks

    Restaurants: A Love Letter

    September 30, 2020
    Shelves filled with bottles and cans of food

    The EDWC Awards -“Food Copywriting At Home” Edition

    October 17, 2019
    Austin city skyline

    SXSW Canceled – The View From Austin

    March 7, 2020

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