• Small white bottle with dropper top on white background
    Product Description Writing

    Features & Benefits: The BFFs of Great Sales Copy

    There was a time in my life where I spent 0% of my days researching skincare. Alas, I am not as young as I used to be.  So now, I spend a significantly larger amount of my free time looking up serums and toners, moisturizers and creams, in an effort to stave off the irrevocable vestiges of time marching across my face. The other day, during one of my research seshes, I came across this product description: Are your eyes glazing over yet? Do you have any idea what this product is supposed to do for you other than the vague “target multiple signs of aging at once?” Because I sure don’t. …