What’s in a name? Well, kind of a lot.   As your restaurant’s calling card, the name needs to be unique enough that it won’t be confused with a competitor across town. It needs to be memorable, so guests won’t find themselves at a loss when trying to describe the wonderful meal they had there.  And it needs to be representative. If you try to serve $200 prix fixe menus from a restaurant called Steve’s Diner, you’ll have a lot of confused and irritated customers.  But since restaurants are in hospitality instead of a more conservative field like finance or law, they have a lot of leeway with selecting names. Choices…