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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • heaps of bread in a bakery
    Website Writing

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021 /

    Staring at a blank page with the cursor blinking at you can be intimidating. I understand. I write for a living. And for some reason, it gets even harder when you try to write about yourself. That’s probably why there are so many bad About Us pages out there. They’re soulless and don’t say much. If you were to swap out the name of the company, they could easily apply to just about any business. Why write something if you don’t want to say anything? A prospective customer only clicks on your About page because they want to learn more about the company or the founders. So let’s give the people…

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  • Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall
    Hospitality Marketing

    How Well Do You Know Your Target Market?

    February 19, 2021 /

    Let’s start with a little hypothetical here.  You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too.  So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…

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    5 Tips for a Successful Restaurant Takeout Operation

    April 22, 2020
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    June 23, 2020
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    How Can You Get Backlinks for Your Restaurant Website?

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    Email Marketing

    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021 /

    Marketers really like their lingo and abbreviations. KPIs! CTAs! CTRs! IPAs! (That last one might be something else.) All this jargon can make some concepts seem complicated when really, they’re pretty easy to understand. You’re a smart cookie. You just don’t have the time to memorize a gajillion technical terms and read through 14 case studies about what works and what doesn’t. So. I’ve put together an easy, mostly jargon-free guide to email subject lines, with some handy examples right from my inbox. We’re gonna talk about The most important metric for evaluating your subject lines; A few different types of subjects; and Some best practices that you can use…

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    Restaurant Email Marketing #2: The Welcome Email

    July 28, 2020
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    Restaurant Email Marketing #1: Build That List

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    Plain Text vs. HTML Emails: An Easy Guide for Non-Marketers

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  • taking a photo of a baked treat to post online as user generated content
    Hospitality Marketing

    How to Share User Generated Content — And Stay Out of Trouble

    October 27, 2020 /

    Around my house, I’m known as “The Disposal.” This is because I go hunting for any bits and bobs in the refrigerator or pantry, and combine them into some kind of Frankenstein’s monster-type lunch — aka, I eat like the garbage disposal. A bit of leftover rice, ground beef, and some veggies? That’s about to be a stir-fry. Some mushrooms and scallions? Hello, omelet-city.  I’m all about using what I have and turning it into something to fill the hole in my tummy — to sometimes questionable effect. User Generated Content (aka UGC) is the leftover ground beef in the fridge. You can (and should) repurpose it into part of…

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    Restaurant Website Content Ideas to Boost Your Search Engine Ranking

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    Restaurant Trends for 2020 – Should You Care?

    October 29, 2019
  • Two slices of whole grain toast with sliced avocado on top and a soft boiled egg
    Website Writing

    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020 /

    I am a millennial. And as such, I am slavishly devoted to a food item called the Avocado Toast. On their own, both toast and avocados are bit bland. But when you mush that fatty avocado goodness onto a piece of crispy toast and add a sprinkle of salt and pepper on top, some kind of food alchemy turns it into a gift from the gods. A great restaurant website is the Avocado Toast of your marketing. Your site design is the crispy toast. Excellent, SEO-focused copy is the avocado. And when it comes together, magic happens. While I know a lot about the copy side of the restaurant website,…

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    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
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    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021

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    January 20, 2023
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    Hospitality Marketing

    Get Started with Google Analytics for Restaurants

    October 6, 2020 /

    When I worked for a big local restaurant a few years ago, we did weekly meetings where we would talk about “the numbers.” We discussed F&B sales, labor costs, cost of goods, rental fees, employee turnover, and more. But one number we never dove into was our web traffic. This was entirely due to the ignorance of the executive team, including myself. At the time, I didn’t even know how to monitor web traffic, let alone what to do with the information if I had it. To put it simply, I didn’t know what I didn’t know. Since then, I’ve learned a lot about online marketing, and I’ve gotten better…

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    Hospitality Marketing

    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020 /

    If you’re working on boosting the visibility of your restaurant website, you’ve probably come across the term “backlink” or “backlink building” before. It’s a popular search engine optimization strategy, and it usually comes alongside a lot of talk about “writing quality content” and “providing value.” Those things are absolutely correct — when you’re in a blog-heavy industry. Marketers, for example, can get a huge SEO benefit out of a quality blog that shares tips and tricks for more visibility. But hospitality businesses — especially restaurants — aren’t often prolific bloggers. It’s just not the business they’re in. So they need to take a different approach for local search. Without a…

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  • mac keyboard with coffee cup to symbolize email list management
    Email Marketing

    Restaurant Email Marketing #5: Simple Email List Management

    August 25, 2020 /

    Welcome to the fifth and final installment in my Restaurant Email Marketing Series! Here are parts 1 – 4 in case you missed them: Part 1: Build That List Part 2: The Welcome Email Part 3: Content Tips for Better Emails Part 4: Email Optimization for Better Results At this stage in the game, your email list should be growing and your marketing efforts should be thriving. Now it’s time to keep that list clean and tidy through email list management. This means we’re going to remove any email addresses that are bouncing or not engaging with your emails. It may feel counterintuitive to cut email subscribers when the whole…

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    The Easy Guide To Email Subject Lines (with examples!)

    January 19, 2021
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    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020
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    Key Email Marketing Metrics—And What They’re Telling You

    May 4, 2021
  • Laptop with coffee cup and piece of cheesecake
    Email Marketing

    Restaurant Email Marketing #4: Email Optimization for Better Results

    August 18, 2020 /

    Welcome to Part 4 of my email marketing series! Missed parts 1 – 3? Here you go:  Part 1: Build That ListPart 2: The Welcome EmailPart 3: Content Tips for Better Emails Like a recipe for Gateau St. Honoré, email marketing can get complicated. There are infinite little bits to tweak and metrics to check, copy to fiddle with and images to update. That’s why I’ve broken this email series down into parts. Once you’ve begun list building, established  your welcome email, and you’re reaching out to your subscribers semi-regularly, you can work on small email optimization adjustments that will get you better results. What is email optimization? It’s changing your…

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    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020
  • Woman working on a laptop with a cheeseburger and french fries
    Email Marketing

    Restaurant Email Marketing #3: 5 Tips for Better Emails

    August 11, 2020 /

    Welcome to Part 3 of my Restaurant Email Marketing series! Check out Part 1 and Part 2 to get caught up. At this point in the series, we’re ready to chat about your regularly scheduled email content. What you write will vary widely from business to business. But how you write and reach your list can follow some best practices to maximize responses and minimize unsubscribes. Think about your own email inbox. Chances are that you’ve subscribed to a few different email newsletters. There are some that you open right away, and some that you let languish in your inbox until you either delete them or mark them as “read”…

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