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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
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  • Contact
  • non-alcoholic drinks_white bkgd
    Hospitality Marketing

    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

    April 12, 2022 /

    Does it feel like you can’t turn around without seeing an ad or announcement about a new non-alcoholic beverage?  People are reassessing their relationship with alcohol, and it’s led to a massive glut in alcohol-free beers, wines, and spirits over the past few years. Alcohol consumption certainly isn’t going away, but many drinkers are choosing to imbibe a bit less often, or less heavily, than they did in the past.  Here’s what you should know about this trend, and how you can take advantage of it. The Rise of Non-Alcoholic Drinks An increase in non-alcoholic drinks and “functional beverages” has been on every F&B trend list for the past few…

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    What One Restaurant’s Strange Language Can Teach Us About Business

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  • A restaurant menu sits beside a plate of grains and vegetables
    Menu Writing Tips

    A Restaurant’s Top Marketing Tool: The Menu

    December 9, 2021 /

    Take just a moment to think about the pillars of your restaurant’s marketing strategy. Your first thought was probably social media. Maybe your website. Perhaps you do some paid ads, either online or in old-fashioned print. But I’d be willing to bet that your menu was not at the top of that list. It may not be on the list at all.  Your menu is a tool to help your current guests navigate your food options. But that’s only half of it. It also has to sell people on your restaurant before they even come in the door. According to OpenTable, 93% of people look at menus online before deciding…

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    How to Write Menu Descriptions that People Want to Read

    December 16, 2020

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