The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)
Does it feel like you can’t turn around without seeing an ad or announcement about a new non-alcoholic beverage? People are reassessing their relationship with alcohol, and it’s led to a massive glut in alcohol-free beers, wines, and spirits over the past few years. Alcohol consumption certainly isn’t going away, but many drinkers are choosing to imbibe a bit less often, or less heavily, than they did in the past. Here’s what you should know about this trend, and how you can take advantage of it. The Rise of Non-Alcoholic Drinks An increase in non-alcoholic drinks and “functional beverages” has been on every F&B trend list for the past few…
How Well Do You Know Your Target Market?
Let’s start with a little hypothetical here. You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too. So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…
5 Tips for a Successful Restaurant Takeout Operation
There are a lot of celebrations in the spring and early summer, which would usually draw big crowds to restaurants and bars. There are the brunches for Easter, Mother’s Day, and Father’s Day. There are the pre-prom dinners and graduation parties for students. There are intimate anniversary dates and plenty of birthdays. Like my husband’s. And my mom’s. And my both my nieces’. And lots of my friends’. And mine. Yes, in two days I will turn the big 3-5. And it’s been hard to get excited about that, when I can’t go out for dinner and drinks with friends to celebrate. The current pandemic has made restaurant takeout more…
