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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
    • Product Description Writing
  • Shop
  • Portfolio
  • About
  • The Library
  • Business Toolkit
  • Contact
  • non-alcoholic drinks_white bkgd
    Hospitality Marketing

    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

    April 12, 2022 /

    Does it feel like you can’t turn around without seeing an ad or announcement about a new non-alcoholic beverage?  People are reassessing their relationship with alcohol, and it’s led to a massive glut in alcohol-free beers, wines, and spirits over the past few years. Alcohol consumption certainly isn’t going away, but many drinkers are choosing to imbibe a bit less often, or less heavily, than they did in the past.  Here’s what you should know about this trend, and how you can take advantage of it. The Rise of Non-Alcoholic Drinks An increase in non-alcoholic drinks and “functional beverages” has been on every F&B trend list for the past few…

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    How to Turn Your Restaurant into a Coworking Space

    February 15, 2020
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    The Must-Know Restaurant Industry Statistics for June 2020

    June 30, 2020
    patio of Cafe bilhares under an awning

    11 Creative Restaurant Names to Inspire and Amuse

    July 7, 2020
  • Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall
    Hospitality Marketing

    How Well Do You Know Your Target Market?

    February 19, 2021 /

    Let’s start with a little hypothetical here.  You own a wedding venue, and you’re using your blog to attract organic traffic to your website. Good for you! That’s what I would do in your situation, too.  So you’re doing a little brainstorming, trying to figure out what potential brides and grooms would be interested in that could get them to your site. You settle on a blog about how couples can save money wedding planning. You write it up, make sure it’s got some good SEO juice for the keyword “how to save money on wedding,” and wait for the visitors. Over the next couple of weeks, your blog post…

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    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
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    The Easy Guide to Search Intent

    November 10, 2020
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    How Can You Get Backlinks for Your Restaurant Website?

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  • Chinese takeout box
    Hospitality Marketing

    5 Tips for a Successful Restaurant Takeout Operation

    April 22, 2020 /

    There are a lot of celebrations in the spring and early summer, which would usually draw big crowds to restaurants and bars. There are the brunches for Easter, Mother’s Day, and Father’s Day. There are the pre-prom dinners and graduation parties for students. There are intimate anniversary dates and plenty of birthdays.  Like my husband’s.  And my mom’s.  And my both my nieces’.  And lots of my friends’.  And mine.  Yes, in two days I will turn the big 3-5. And it’s been hard to get excited about that, when I can’t go out for dinner and drinks with friends to celebrate.  The current pandemic has made restaurant takeout more…

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    4 Ways to Learn More About Your Customers—For Free (Beyond Google Analytics)

    June 21, 2022
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    How Can You Get Backlinks for Your Restaurant Website?

    September 8, 2020
    Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

    How Well Do You Know Your Target Market?

    February 19, 2021

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