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  • Services
    • Website Content Writing
    • Blog Writing Service
    • Email Copywriting
    • Menu Writing Service
    • Event and Wedding Venue Brochures
  • Shop
  • Portfolio
  • About
  • The Library
  • Contact
  • Keyboard, pens, and notepads on white background
    Blogging Tips

    11 Tools That Can Make You a Better Writer

    July 13, 2021 /

    My father has been building things since before I was born. In his 20s, he was a furniture maker, first independently, and later for the famous Kittinger Furniture Company in Buffalo, NY (where my sisters and I were born.) His career has taken him from craftsman to plant manager to company president to owner of his own furniture company. But he is, at heart, a builder. And that means that every home he’s had since I was a kid included a workshop chock full of tools. Wood-handled chisels. Drills and nail guns. Jars full of screws, nuts, bolts, and other methods of joinery that I couldn’t identify. Gallons of wood…

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    The Hotel Blog: Do You Need One?

    December 30, 2020
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    74 Content Ideas for a Popular Hotel Blog

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    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022
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    Product Description Writing

    Features & Benefits: The BFFs of Great Sales Copy

    June 29, 2021 /

    There was a time in my life where I spent 0% of my days researching skincare. Alas, I am not as young as I used to be.  So now, I spend a significantly larger amount of my free time looking up serums and toners, moisturizers and creams, in an effort to stave off the irrevocable vestiges of time marching across my face. The other day, during one of my research seshes, I came across this product description: Are your eyes glazing over yet? Do you have any idea what this product is supposed to do for you other than the vague “target multiple signs of aging at once?” Because I sure don’t. …

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  • apple keyboard with gold notebooks
    Blogging Tips

    Blog with Purpose (Because Otherwise, You’re Just Journaling)

    June 15, 2021 /

    Pouring yourself a cup of tea (or bourbon) and quietly writing your thoughts in a journal is a great way to clear your mind. I write a few longhand pages most mornings for this very purpose, sans bourbon of course.  But if that’s how you approach your business blog, you’re probably not having the kind of success you’d like.  Blogging is part of a larger marketing strategy, which means we have to be strategic about how we approach it. You can have fun with it! But it needs to have a clear purpose if it’s going to help you achieve your goals.  Whether your blog is for an event venue, a…

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    The Hotel Blog: Do You Need One?

    December 30, 2020
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    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
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    The Magic of Transition Words for Better Writing

    November 25, 2020
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    Website Writing

    Restaurant WordPress Plugins Made Simple

    February 3, 2021 /

    When I started my company website about two years ago, my only significant website experience was with Squarespace. So when I tried to dive into WordPress, there was quite the learning curve. I spent a ton of time scouring the internet, trying to figure out how to make my site behave. I’m still not a site building expert by any stretch. But I have picked up some knowledge over the past couple years from running my own WordPress site and blog. Since most restaurant and venue operators are also not site development experts, I’m sharing what I’ve learned about restaurant plugins and how you can use them to add extra functions to your…

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    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
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    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
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    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021
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    Website Writing

    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021 /

    Very recently, one of my lovely blogging and email marketing clients asked me to do an audit of the copy on her business homepage and product page. I was happy to help, so I hopped over to her website to see what I could see.  As the page loaded, the clickable elements began to appear…and appear…and appear. This website, while very attractive, had no less than six clickable elements “above the fold” — aka before you start scrolling down the page. And that’s not even counting the navigation menu.  Holy overwhelm, I thought. I know this brand. I know their product. And even I didn’t know where to look.  There…

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    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
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    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
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    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
  • hotel room with white linens and gold bedside lamp - hotel blog
    Blogging Tips

    The Hotel Blog: Do You Need One?

    December 30, 2020 /

    When you’re planning a trip to somewhere new, what’s the first thing you do?  You probably head to the ol’ internet to do a little research. What is there to do in the area? Any big events coming up? Great outdoor spaces? Must-visit restaurants? The answers to these queries will often appear as blog posts from those in-the-know. Well-written blogs connect searchers to small businesses all over the internet — including hotels.  With some time and attention focused on written content, your blog posts could get you more site traffic and — if it’s done right — more bookings. Why does my hotel need a blog? It may not! Not every single hotel is a great…

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    The Magic of Transition Words for Better Writing

    November 25, 2020
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    74 Content Ideas for a Popular Hotel Blog

    February 17, 2022
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    Blog with Purpose (Because Otherwise, You’re Just Journaling)

    June 15, 2021
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    Blogging Tips

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020 /

    Coming up with content ideas is one of the toughest part of blogging, no matter the industry.  Fortunately for wedding venue managers, there is a wealth of ideas to write about weddings! From bridal style to centerpiece ideas to etiquette to the newest trends, you have a vast range of topics to write about.  I’ve pulled together nearly 60 topic ideas that you can refer to any time you’re stuck and need a bite from the blogging muse.  Real Weddings You have a steady stream of content ideas flowing through your venue every weekend during wedding season. I’m talking about the real weddings that you’ve already booked.  These are your calling card. They’re…

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    The Magic of Transition Words for Better Writing

    November 25, 2020
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    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
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    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022
  • Woman in grey sweater writing in a small notebook
    Blogging Tips

    The Magic of Transition Words for Better Writing

    November 25, 2020 /

    Today, we’re going to unlearn one of the silly rules that was forced upon us in high school English class, and instead do something that makes sense. We’re going to add informal transition words to our writing. Now, the powers-that-be never banned transition words on their own. But there were certain words that we were absolutely forbidden to use at the beginning of a sentence, like “and” or “but.” I am here to give you carte blanche to throw that rule out the window and go bananas with transitions. Why use transition words? Transition words display the logical relationship between two thoughts. They help the reader follow your ideas from…

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    The Hotel Blog: Do You Need One?

    December 30, 2020
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    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
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    11 Tools That Can Make You a Better Writer

    July 13, 2021
  • Laptop on white marble table with cup of coffee and cake
    Hospitality Marketing

    The Easy Guide to Search Intent

    November 10, 2020 /

    Just yesterday, a client asked me to write a blog post around a certain keyword. For the sake of example, let’s say it was wedding caterer Austin*. The client currently appears on page three of Google search results for that keyword, and they want to get up to page one. Now, this company is a Central Texas wedding caterer, and they have a strong website. So a well-optimized piece of content that focuses on that keyword should be able to get to page one. But when I got started, I ran into a snag regarding that keyword’s search intent. And it was a good reminder that not every keyword is…

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    Get Started with Google Analytics for Restaurants

    October 6, 2020
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    Restaurant Website Content Ideas to Boost Your Search Engine Ranking

    October 13, 2020
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    How Well Do You Know Your Target Market?

    February 19, 2021
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    Hospitality Marketing

    Restaurant Website Content Ideas to Boost Your Search Engine Ranking

    October 13, 2020 /

    In a perfect world, when your customers search for “Best Thai food in town”, your wonderful Thai restaurant would pop up as the first Google result. But you and I live in the real world. And we know that’s probably not going to happen. That’s because of sites like Yelp, Foursquare, and TripAdvisor.  These sites are so huge, so regularly updated, and get so many visitors that your little Thai restaurant can’t compete with them in SEO (search engine optimization). So when people search for “best Thai food in town”, they’re going to get a bunch of results like this:   The top results are all review sites. But you…

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    The Meteoric Rise in Non-Alcoholic Drinks (And What it Means for You)

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    8 Free, Long-Term Marketing Ideas for Restaurants

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