Think back to the last time you had a conversation with a complete stranger. I’d bet all the janglies in my pocket that that conversation was rather surface-level. Names, area of town where you live, family, maybe what you do for a living. Now think about the last time you had a conversation with a good friend. That chat would have looked quite different. Inside jokes, stories about mutual friends, maybe some deeper insight into how you’re feeling.  To connect with someone, you have to know them. And that holds true whether you’re talking about two individuals or a brand and its customers. But as anyone who’s tried to really…