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    Hospitality Marketing,  Website Writing

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022 /

    If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well.  Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes.  If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington.  And if you’re not a copywriter by trade, you…

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    Laptop, oranges, and sprinkled donuts on a white marble table

    Get Started with Google Analytics for Restaurants

    October 6, 2020
    Candles, champagne bottles, cakes and cupcakes on a long white table in front of a brick wall

    How Well Do You Know Your Target Market?

    February 19, 2021
    Cell phone and veggie bowl

    8 Free, Long-Term Marketing Ideas for Restaurants

    June 16, 2020
  • Three rolled white towels on a hotel bed with a bouquet of wildflowers
    Website Writing

    Get Inspired: Hospitality Copywriting Examples to Feed Your Muse

    October 26, 2021 /

    Good copy does a lot of things. It establishes a brand voice. It connects with the brand’s ideal customer. It clearly explains the product, service, or offer to that customer. And it does all that in a way that makes the prospect want to buy it. One of the best ways to get a feel for good copy is to immerse yourself in it!  So I’ve chosen a few examples of hotel, event venue, and restaurant copywriting to serve as inspiration.  Each of these independent companies is based in the Austin area, since that’s where I live. My guess is that one may have an internal marketing team that wrote…

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    Assorted clothing buttons of different shapes and colors

    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021
    woman working on laptop at her shop

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022
    Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020
  • laptop on a wood desk with green plant and small silver pumpkin
    Blogging Tips

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021 /

    “DON’T USE PASSIVE VOICE,” writers shout from atop their mountains of self-superiority.  “YOU CAN’T TELL ME WHAT TO DO,” I shout back, with my fingers in my ears and my tongue sticking out in an extremely mature fashion. The thing is, snooty writers aren’t entirely wrong when they decry the use of the passive. Active is often a stronger, more concise way to write. But there are times where the passive is the right choice.  So get a slice of pie and let’s go to grammar school. What Are Passive Voice and Active Voice? In active voice, the subject of the sentence is taking the action.  In passive voice, the…

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    hotel room with white linens and gold bedside lamp - hotel blog

    The Hotel Blog: Do You Need One?

    December 30, 2020
    Woman in grey sweater writing in a small notebook

    The Magic of Transition Words for Better Writing

    November 25, 2020
    Keyboard, pens, and notepads on white background

    11 Tools That Can Make You a Better Writer

    July 13, 2021
  • Keyboard, pens, and notepads on white background
    Blogging Tips

    11 Tools That Can Make You a Better Writer

    July 13, 2021 /

    My father has been building things since before I was born. In his 20s, he was a furniture maker, first independently, and later for the famous Kittinger Furniture Company in Buffalo, NY (where my sisters and I were born.) His career has taken him from craftsman to plant manager to company president to owner of his own furniture company. But he is, at heart, a builder. And that means that every home he’s had since I was a kid included a workshop chock full of tools. Wood-handled chisels. Drills and nail guns. Jars full of screws, nuts, bolts, and other methods of joinery that I couldn’t identify. Gallons of wood…

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    Wedding venue with white linens and gold chiavari chairs

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
    writing in comfort

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022
    edwc_creating unique content

    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022
  • Laptop on a white desk with blush pink paper tray
    Website Writing

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021 /

    Ever go to a big event, like a music festival or a food fair? You wait in line and present your tickets, and then…you freeze. Faced with multiple stages, stalls, or activities, you’re unsure where to start.  In this scenario, you’ve already paid your admission fee, so this temporary glacial moment is no big deal. But when it happens to people who visit your website—who haven’t decided whether to spend their money with you—this indecision can spell the end of the sale.  Even if your business doesn’t technically operate online, chances are you have an online presence. Restaurants take online orders, hotels have web-based reservation software, wedding venues schedule site…

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    Restaurant WordPress Plugins Made Simple

    February 3, 2021
    Restaurant website on a laptop

    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
    heaps of bread in a bakery

    How to Write Your Restaurant’s “About Us” Page

    November 23, 2021
  • old fashioned microphone to represent the voice of the customer
    Website Writing

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021 /

    Anything with the word “data” in it sounds intimidating if you’re not a spreadsheet junkie, but it’s not that scary! In fact, we could remove the word “data” entirely from the term, and it would still mean the same basic thing.  The voice of the customer (VOC) is basically how a customer would describe you, your products, and services. But it’s their voice, right? So instead of you and your marketing team sussing out what you think customers think, using VOC channels lets them tell you. Directly. In their own words.  Why is that valuable in copy? Copywriting is how you convince a potential customer that your service or offering either solves their problem…

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    Person setting up a new blog post on Wordpress

    Restaurant WordPress Plugins Made Simple

    February 3, 2021
    Two slices of whole grain toast with sliced avocado on top and a soft boiled egg

    Designing A Restaurant Website: Tips From A Pro

    October 20, 2020
    Laptop on a white desk with blush pink paper tray

    Small Copy, Big Impact: Writing Your Call to Action

    June 1, 2021
  • hotel room with white linens and gold bedside lamp - hotel blog
    Blogging Tips

    The Hotel Blog: Do You Need One?

    December 30, 2020 /

    When you’re planning a trip to somewhere new, what’s the first thing you do?  You probably head to the ol’ internet to do a little research. What is there to do in the area? Any big events coming up? Great outdoor spaces? Must-visit restaurants? The answers to these queries will often appear as blog posts from those in-the-know. Well-written blogs connect searchers to small businesses all over the internet — including hotels.  With some time and attention focused on written content, your blog posts could get you more site traffic and — if it’s done right — more bookings. Why does my hotel need a blog? It may not! Not every single hotel is a great…

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    laptop on a wood desk with green plant and small silver pumpkin

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
    Keyboard, pens, and notepads on white background

    11 Tools That Can Make You a Better Writer

    July 13, 2021
    apple keyboard with gold notebooks

    Blog with Purpose (Because Otherwise, You’re Just Journaling)

    June 15, 2021
  • Mac keyboard with greenery and glasses on a white table
    Website Writing

    5 Reasons Copywriting is the Special Sauce You Need

    December 2, 2020 /

    Listen, I understand that it seems a little self-serving for a copywriter to explain why copywriting is so important. That would be like a turkey explaining why ham is a superior Thanksgiving protein. But the value of copywriting is an established fact, just like ham’s dominance over turkey. Since there is often some confusion about what exactly this type of writing entails, I thought I’d share an overview of copywriting — what it is, and why it’s important for businesses of all sizes. What is copywriting? The simplest definition? Copywriting is the words on the page (aka the “copy”) that get the audience to take an action. This includes the…

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    Restaurant website on a laptop

    Why the PDF Menu on your Restaurant Website Has To Go

    May 25, 2020
    old fashioned microphone to represent the voice of the customer

    What Is Voice of Customer Data and How Can It Improve Your Copy?

    April 7, 2021
    Assorted clothing buttons of different shapes and colors

    Is a Button Bonanza Sabotaging Your Website?

    January 12, 2021

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