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    • Product Description Writing
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  • woman working on laptop at her shop
    Hospitality Marketing,  Website Writing

    8 Common Copywriting Mistakes (and How to Fix Them)

    June 7, 2022 /

    If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well.  Could I make something halfway edible? Maaaaybe. But I’m not a trained chef. Nor an amateur chef, to be honest. My husband is the cook in this family. I just eat gratefully and do the dishes.  If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington.  And if you’re not a copywriter by trade, you…

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    Resources for Restaurant Relief During COVID-19

    April 16, 2020
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    The Hospitality Industry By the Numbers (October 2021)

    October 12, 2021
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    How to Turn Your Restaurant into a Coworking Space

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  • writing in comfort
    Blogging Tips

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022 /

    There are over 170,000 words in the English language.  Yet most of us only use around 1,000 words in 89% of our everyday writing. We default to the same overused word choices over and over, which can make each new piece of writing sound much like the last.  While there’s value to plain language, we never want to be boring. Next time you write, do a search for any of these yawner words, and swap them out if you can. Overused Words (and Some Spicier Options) These are words that spring to mind without even thinking about them. If something is decent, it’s good. If it’s better than good, it’s…

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    The Hotel Blog: Do You Need One?

    December 30, 2020
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    11 Tools That Can Make You a Better Writer

    July 13, 2021
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    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
  • laptop on a wood desk with green plant and small silver pumpkin
    Blogging Tips

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021 /

    “DON’T USE PASSIVE VOICE,” writers shout from atop their mountains of self-superiority.  “YOU CAN’T TELL ME WHAT TO DO,” I shout back, with my fingers in my ears and my tongue sticking out in an extremely mature fashion. The thing is, snooty writers aren’t entirely wrong when they decry the use of the passive. Active is often a stronger, more concise way to write. But there are times where the passive is the right choice.  So get a slice of pie and let’s go to grammar school. What Are Passive Voice and Active Voice? In active voice, the subject of the sentence is taking the action.  In passive voice, the…

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    The Magic of Transition Words for Better Writing

    November 25, 2020
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    11 Tools That Can Make You a Better Writer

    July 13, 2021
    writing in comfort

    11 Overused Words (and Spicier Options to Try Instead)

    May 3, 2022
  • Keyboard, pens, and notepads on white background
    Blogging Tips

    11 Tools That Can Make You a Better Writer

    July 13, 2021 /

    My father has been building things since before I was born. In his 20s, he was a furniture maker, first independently, and later for the famous Kittinger Furniture Company in Buffalo, NY (where my sisters and I were born.) His career has taken him from craftsman to plant manager to company president to owner of his own furniture company. But he is, at heart, a builder. And that means that every home he’s had since I was a kid included a workshop chock full of tools. Wood-handled chisels. Drills and nail guns. Jars full of screws, nuts, bolts, and other methods of joinery that I couldn’t identify. Gallons of wood…

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    Wedding venue with white linens and gold chiavari chairs

    57+ Creative Topics for Your Wedding Venue Blog

    December 8, 2020
    laptop on a wood desk with green plant and small silver pumpkin

    Passive and Active Voice: When to Use Each for Stronger Writing

    September 28, 2021
    edwc_creating unique content

    Creative Content Ideas to Make Your Blog Unique

    February 25, 2022

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